We’ve all heard it before, “Everyone is on Instagram, so we need to be too.” That’s not really an accurate statement though. Using social media platforms as communication tools requires every bit as much research and planning as other online and more traditional outlets. Don’t fret.

This worksheet is designed to help Concordia University Irvine departments, programs, and clubs’ process through the need, desire, and necessity of a social media channel by assessing goals and objectives and assisting in determining if and how social media can best serve your department. This worksheet also includes an area to input a six-month social media content plan for your social media account (this can be a formal document or an outline of ideas). Mapping out your social media content plan will serve as a guide to establishing your new social media account.