Recruiting Field Materials Repository

Recruiting Field Materials Repository
Last modified 9 OCT 18

This is a proof-of-concept of the field-submitted materials repository. The intent is to make available to units in the field successful items units around the country that are proven and work. This document is not static and will change from time to time as new materials are added to the repository. Some items may open in the Google Docs browser (they are stored in Google Drive) which could cause them to preview oddly. Be sure to download the file and open it in the appropriate application.

If you have an item you feel would be appropriate for nationwide distribution and sharing among recruiting officers & commanders, and meets the branding guidelines created by Civil Air Patrol, feel free to email it to dninness@cap.gov for inclusion here. Include your name, rank, unit, and any instructions or comments that would help someone modify and use that item at their own unit.

NOTE: Some of the materials here are older items currently in use in the field and may not meet the current brand guidelines established by Civil Air Patrol. When downloading and using these materials, please consider conforming the piece to the current brand guidelines to ensure commonality of message and visual presentation. New materials will not be accepted for the repository unless they meet the established brand guidelines.

Item	Format	Notes	Submitter	Submitted
Bookmarks
Cadet Bookmark	PDF	Cadet Printable Bookmarks (8 bookmarks, 8.5 x 11 paper, cut)	Maj Dean Hamilton MO Wing Gp1	10 JAN 16
Senior Bookmark	PDF	Senior Printable Bookmarks (8 bookmarks, 8.5 x 11 paper, cut)	Maj Dean Hamilton MO Wing Gp1	10 JAN 16
Brochures
None yet
Business Cards
	Adobe Photoshop	Business Cards Set (standard business card sized) The cards may also be found on the Tex Hill Sq PAO site here: http://texhillcap.org/pao	Maj Matthew Congrove Tex Hill Sq, TX Wing	20 MAR 16
Checklists
Squadron RRO Checklist (PDF) (Word)	PDF or Microsoft Word	Squadron Recruiting Officer’s Monthly Checklist (PDF version) Squadron Recruiting Officer’s Monthly Checklist (Word version) (8.5 x 11 paper)	Capt Tim Ledford HQ, SER	10 JAN 16 30 MAR 16
Fact Sheets
Fact Sheet	Microsoft Word	Fact Sheet (8.5 x 11 paper, color or B&W) An clean, modern update to the CAP fact sheet in two versions to support older versions of Microsoft Word. May also be found on the Tex Hill Sq PAO site	Maj Matthew Congrove Tex Hill Sq, TX Wing	20 MAR 16
Flyers
Open House Flyer	Microsoft Word	Open House Flyer 1 (8.5 x 11 paper, color or B&W) These handouts have worked very effectively for a number of years. They are inexpensive to print, reproduce well in black and white, and are easy to distribute. They go great on a bulletin board, a shop window, or the front of the fridge at home. (note: this version has been modified to use “regular” Windows fonts. Previous versions used specific fonts that not everybody has access to)	Lt Col Darin Ninness Concord, NH (original design by Lt Col Matt Johnson)	18 JAN 16
Open House Flyer	Microsoft Word	Open House Flyer 2 (8.5 x 11 paper, color or B&W) These handouts have worked very effectively for a number of years. They are inexpensive to print, reproduce well in black and white, and are easy to distribute. They go great on a bulletin board, a shop window, or the front of the fridge at home. (note: this version has been modified to use “regular” Windows fonts. Previous versions used specific fonts that not everybody has access to)	Lt Col Darin Ninness Concord, NH	18 JAN 16
Guides
	PDF	10-Step STEM Fair Guide for CAP Leaders (8.5 x 11 paper, color or B&W) PA Wing uses an innovative approach to recruiting, using aerospace-oriented “STEM Fairs” instead of the more traditional Open House recruiting events to build community awareness of the Civil Air Patrol brand and missions among interested adults, youth and educators. Featured in the June 2018 Recruiting Webinar	Maj Steve Aaron PA Wing	3 JUN 18
Letters
Aerospace Teachers Letter	Microsoft Word	AE Teachers Letter (8.5 x 11 paper, B&W) Letter to send to local educators to interest them in the Aerospace Education Member category of membership.	Col Stan Skrabut HQ, NER	19 JAN 16
AEM Invite Letter	Microsoft Word	AEM Invite Letter (8.5 x 11 paper, B&W) Letter intended for inviting local existing CAP AEM members to your unit event for networking and recruiting other AEMs (Note: this letter was originally designed to leverage the old CAPWATCH Access database to perform a mail merge and create multiple AEM letters. The merge functions have been disabled, but you may still find remnants of that functionality)	Col Stan Skrabut HQ, NER	19 JAN 16
Civic Leader Invite Letter	Microsoft Word	Civic Leader Invite Letter (8.5 x 11 paper, B&W) Letter intended for inviting local civic leaders to your unit event for networking and community awareness (Note: this letter was originally designed to perform a mail merge and create multiple invite letters from a list in Excel. The merge functions have been disabled, but you may still find remnants of that functionality. You can still use the format, however)	Col Stan Skrabut HQ, NER	19 JAN 16
Member Packets
	Zip Archive	SampleMemberPacketMaterials_20180813_updated.zip (various formats, sizes and colors, both .docx & .pdf) Membership packet materials are intended for squadrons to use as a jumping off point to create their own new member packets in the recruiting process. Featured in the May 2018 recruiting webinar ** Updated 13 Aug 18 to reflect CAPP 60-14, Attachment 1 reading materials name change.	Lt Col Darin Ninness Concord Composite Sq	13 AUG 18
Misc
Open House Results Survey	Microsoft Word	Open House Results Survey (8.5 x 11 paper or card, cut) Designed to hand out and collect at unit open house events to determine the efficacy of your efforts in advertising	Col Stan Skrabut HQ, NER	19 JAN 16
Presentations
CAP 101	Microsoft Powerpoint	CAP 101 (Microsoft Powerpoint) An update to the CAP 101 presentation with more current statistics, The presentation may also be found on the Tex Hill Sq PAO site	Maj Matthew Congrove Tex Hill Sq, TX Wing	20 MAR 16
Open House Presentation	Microsoft Powerpoint	Open House Presentation (Microsoft Powerpoint) This presentation has been used in various forms for 6-8 years at each one of our unit open houses. It reflects the unit’s “pipeline” joining process.	Lt Col Darin Ninness Concord, NH	18 JAN 16
Opening Screen	Microsoft Powerpoint	Opening Screen (“attract” slide) (Microsoft Powerpoint) This slide has been used as a “screen-saver” type attract screen prior to unit presentations. It is relatively easy to replace graphics on the motion path with your own. Add it as the first slide in a presentation for seamless transitions.	Lt Col Darin Ninness Concord, NH	18 JAN 16
Recruiting 101	Microsoft Powerpoint	Recruiting 101 (Microsoft Powerpoint) Intended to assist units in teaching members, especially cadets, about “how to be a good recruiter.” Not everybody is a recruiter, but everybody can be an ambassador and a gateway to the organization. Usually given 3-4 weeks before a squadron open house or recruiting event.	Lt Col Darin Ninness Concord, NH	19 JAN 16
Posters
CAP Values Posters	Adobe Photoshop	CAP Values Posters (Large) (24 x 36 poster size, for custom printing) These posters are individual layers within a large Photoshop file designed for high quality custom printing as large poster-sized prints for framing. Link is to the posters on the Tex Hill Sq PAO site also found here: http://texhillcap.org/pao .	Maj Matthew Congrove Tex Hill Sq, TX Wing	20 MAR 16
CAP Membership Posters	Adobe Photoshop	CAP Membership Posters (Small) (11 x 17 size, for custom printing) These posters are individual layers within a large Photoshop file designed for high quality custom printing as tabloid-sized prints for framing. Link is to the posters on the Tex Hill Sq PAO site also found here: http://texhillcap.org/pao	Maj Matthew Congrove Tex Hill Sq, TX Wing	20 MAR 16
F-22 Poster	Microsoft Word	CAP F-22 Poster (8.5 x 11 paper) (This poster dates from 2001 and was originally published on the CadetStuff.org website in Word 97-2003 format. Converted to Word 2007-2016 format)	Bernadette van der Vliet	18 JAN 16
GSAR Poster	Microsoft Word	GSAR Poster (8.5 x 11 paper) (This poster dates from 2001 and was originally published on the CadetStuff.org website in Word 97-2003 format. Converted to Word 2007-2016 format)	Bernadette van der Vliet	18 JAN 16
Recruiting Poster	Microsoft Word	CAP Recruiting Poster (11 x 17 paper) (This poster dates from 2001 and was originally published on the CadetStuff.org website in Word 97-2003 format. Converted to Word 2007-2016 format)	Lt Col Darin Ninness Concord, NH (via SER)	18 JAN 16
Recruiting Plans
Recruiting Plan	Microsoft Word	NH Wing FY16 Recruiting & Retention Plan (8.5 x 11 paper) Sample recruiting plan	Lt Col Darin Ninness NH Wing HQ	18 JAN 16
Retention Interview Sheets
Initial Retention Interview	Microsoft Word	Example Initial Retention Interview (8.5 x 11 paper, B&W)	Capt Tim Ledford HQ, SER	29 MAR 16
Mid-Term Retention Interview	Microsoft Word	Example Mid-Term Retention Interview (8.5 x 11 paper, B&W)	Capt Tim Ledford HQ, SER	29 MAR 16
Renewal Retention Interview	Microsoft Word	Example Renewal Retention Interview (8.5 x 11 paper, B&W)	Capt Tim Ledford HQ, SER	29 MAR 16
Signs
Generic Sign	PDF	Recruiting Sign with “tear-offs” (8.5 x 11 paper)	Maj Dean Hamilton MO Wing Gp1	10 JAN 16
	PDF	Static Display Aircraft Sign (C-182) (24 x 35 inch large-format) Designed to display in front of an aircraft at an airshow or airport open house static display on an appropriately sized sandwich board. Your local sign shop can print these up. Complete with printer’s bleed marks for trimming.	Lt Col Matt Johnson Utah Wing HQ	Updated 9 Oct 18
	PDF	Static Display Aircraft Sign (T182) (24 x 35 inch large-format) Designed to display in front of an aircraft at an airshow or airport open house static display on an appropriately sized sandwich board. Your local sign shop can print these up. Complete with printer’s bleed marks for trimming.	Lt Col Matt Johnson Utah Wing HQ	Updated 9 Oct 18
	PDF	Static Display Aircraft Sign (C-206) (24 x 35 inch large-format) Designed to display in front of an aircraft at an airshow or airport open house static display on an appropriately sized sandwich board. Your local sign shop can print these up. Complete with printer’s bleed marks for trimming.	Lt Col Matt Johnson Utah Wing HQ	Updated 9 Oct 18
	PDF	Static Display Aircraft Sign (T206) (24 x 35 inch large-format) Designed to display in front of an aircraft at an airshow or airport open house static display on an appropriately sized sandwich board. Your local sign shop can print these up. Complete with printer’s bleed marks for trimming.	Lt Col Matt Johnson Utah Wing HQ	Updated 9 Oct 18
	PDF	Static Display Aircraft Sign (GA-8) (24 x 35 inch large-format) Designed to display in front of an aircraft at an airshow or airport open house static display on an appropriately sized sandwich board. Your local sign shop can print these up. Complete with printer’s bleed marks for trimming.	Lt Col Matt Johnson Utah Wing HQ	Updated 9 Oct 18