(503) 939-3511 Elana Silverman elana.sherie.s(at)gmail(dot)com
EXPERIENCE
Intern, Fleishman-Hillard Inc., Portland, Ore., 3/09-06/09
- Earned online media coverage for McCormick & Schmick’s
- Wrote pitches for Great Wolf Resorts and McCormick & Schmick’s
- Created a digital audit report to capture University of Oregon’s social media use
- Compiled research for new green business opportunities
- Created briefing books for AT&T and Great Wolf Resorts
- Researched social media for McCormick & Schmick’s Social Media Bootcamp
- Made media lists for AT&T, Great Wolf Resorts and McCormick & Schmick’s
Intern, Nereus, Beaverton, Ore., 6/08-9/08
- Drafted a newsletter for a client
- Tracked media coverage of high-tech clients with Google Reader and Meltwater
- Created two briefing books for two clients and conferences
Intern, Cawood Integrated Marketing Firm, Eugene, Ore., 10/07-6/08
- Helped build a campaign for a non-profit organization’s inaugural event
- Wrote press and promotional materials and received local media coverage
- Generated a list of more than 150 contacts to promote participation in a fundraiser
- Researched promotional items and itemized a promotional budget
- Created event name and logo criteria for a fundraising even
Intern, Brown and Dutch Public Relations, Malibu, Calif., 6/07-8/07
- Pitched a non-profit concert event to more than 100 target media outlets
- Built media lists and distributed press releases to hundreds of journalists
- Assembled and filed press clippings
ACTIVITIES
Professional Development Chair, PRSSA Executive Board, Eugene, Ore., 9/08-05/09
- Provided advice to PR students regarding internship applications and careers
- Attended the national PRSSA conference in Detroit and wrote a related blog post featured on PR Open Mic
EDUCATION
University of Oregon, Eugene, expected graduation: June 2009
- Bachelor of Arts: Journalism, Major: Public Relations
- Minors: Business and Spanish
- GPA: 3.78, Dean’s List: Winter 2006 and Spring 2007
SKILLS
- Social Media: Wordpress, Twitter, Facebook, LinkedIn, Delicious, PR Open Mic
- Media databases: Bacon’s Media Directory, Burrelles Luce and CisionPoint
- Language: Basic Spanish
- Computer: Adobe InDesign CS2 version 4.0, Adobe Photoshop version 9.0 and Microsoft Office Suite; WPM: 67