Competitor A

Strengths
Weaknesses
  • Great marketing campaigns
  • Agile development - quick to market
  • Historical success
  • Too large of an organization
  • High priced
  • Lack of customer support
Opportunities
Threats
  • Build out support organization
  • Drop pricing / release cheaper product
  • Expand in to multiple countries
  • Smaller, faster businesses
  • More customer-minded competitors
  • Losing deals to those with more economical pricing