East Campus Redevelopment Community Review Steering Committee
Principles for East Campus
The goal of the East Campus redevelopment is to create a vibrant mixed-use town center that will help the University of Maryland attract top-notch students, faculty and staff, and help improve the commercial market, the physical environment and quality of life in College Park and along the Route 1 Corridor. To that end, the following list of general principles is embraced by the East Campus Steering Committee to guide the development of the East Campus project:
Design
Provide a model that will encourage higher standards for quality real estate design and development along the Route 1 corridor.
Reflect an authentic architectural character that is distinct from but compatible with that of the main campus. Work with the University’s School of Architecture and Architectural Design Standards Board to incorporate such characteristics as part of the design.
Design public spaces and corridors that encourage a walkable and safe 24-hour environment.
Uses
Incorporate and maintain a mix of quality retail, residential, hotel and entertainment options.
The retail mix will not include “big box” retailers.
Make special efforts to include unique and locally-owned businesses.
Transportation and Parking
Mitigate automobile traffic by:
emphasizing and designing for other transportation modes such as transit (Shuttle-UM, local bus and transit services, car sharing programs and the future Purple Line), walking and bicycling;
providing direct, safe and attractive routes to the College Park Metro Station;
moving housing, retail and jobs closer to the University and to the College Park Metro Station; and
redistributing traffic away from Route 1 and toward Paint Branch Parkway and Kenilworth Avenue.
Make improvements to Route 1 in conformance with SHA plans for the corridor.
Account for the cumulative traffic impact on Route 1 in terms of the addition of East Campus and other approved developments.
Plan for effective integration of the Purple Line.
Employ transportation demand management (TDM) solutions.
Consider regional solutions and burden-sharing such as:
institutionalized campaigns, policies and facilities at East Campus that facilitate the regular use of mass or alternative forms of transit, e.g., Metro checks, transit to connect developments and communities to the University and vice versa;
coordinated mass transit; and
Shuttle-UM buses that extend beyond the project site and connect students, visitors, residents and communities to area attractions, events, history, etc. (e.g., Bladensburg waterfront, Hyattsville Arts District, Riversdale Mansion, the University).
Environmental Stewardship
Be a model for sustainable development which meets or exceeds standards for LEED for Neighborhood Development at the silver certification level at a minimum.
Respect the environmental sensitivity of the Anacostia River watershed including the Paint Branch sub-watershed, the nearby connections of Paint Branch with Indian Creek and the Northwest Branch. Control storm water using effective and innovative systems.
Institute measures to minimize noise pollution from sources including the power plant and service vehicles.
Financing
Utilize public investment, paid for out of project revenues or tax revenues, to help pay for infrastructure and public amenities.
Development Review
Follow the local development review process and address all applicable elements of the College Park Route 1 Sector Plan.
Meet FAA, MAA and Prince George’s County (APA) regulations which provide for airport operations and public safety associated with the College Park Airport.
Meet with representatives of the University’s Disability Support Service to ensure equal access to and within East Campus.
Other
Incorporate physical and programmatic connections to enhance redevelopment and commercial vitality in Downtown College Park.
Integrate learning opportunities for students in the design, planning and implementation of the project.