SIM/UB Undergraduate Program (Spring 2007)
COM 242: Effects of Mass Communication
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Week |
Date |
Topic |
To-Do |
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1 |
Jan |
15 |
Orientation: Who am I? Who are you? Why this class? |
Set Goals |
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17 |
Introduction: Before we start… what is Mass Media? |
Overview |
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2 |
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22 |
A Scientific Approach to the Study of Media Effects |
Chpt 1 |
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24 |
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3 |
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29 |
Scientific Methods in Media Effects Research, and… |
Chpt 2 |
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31 |
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4 |
Feb |
05 |
PRESENTATION: A Brief History of Media Effects |
Chpt 3 |
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07 |
DISCUSSION: A Brief History of Media Effects |
Chpt 3 |
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| 5 | 12 | National Library Outing | ||
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14 |
Briefing: Final Research Assignment |
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6 |
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19 |
NO CLASS - CHINESE NEW YEAR HOLIDAY! |
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21 |
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7 |
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26 |
PRESENTATION: Marshall McLuhan -
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Chpt 12, 4 |
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28 |
PRESENTATION: The Uses and Gratifications Approach |
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8 |
Mar |
05 |
Review for MID-TERM EXAM |
Chpt 1, 2, 3, 12, 4 |
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07 |
MID-TERM EXAM |
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9 |
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12 |
PRESENTATION: Effects of Media Violence |
Chpt 5, 6 |
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14 |
PRESENTATION: Sexual Content in the Media |
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10 |
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19 |
PRESENTATION: Frightening Media - Media That Stir Emotions |
Chpt 7 Project 1 |
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21 |
DISCUSSION: Media That Stir Emotions |
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11 |
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26 |
PRESENTATION: Why Attitudes Are Difficult to Change - Persuasive Effects of the Media |
Chpt 8 |
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28 |
DISCUSSION: Persuasive Effects of the Media |
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12 |
Apr |
02 |
PRESENTATION: Agenda Setting Research |
Chpt 9 Project 2 |
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04 |
DISCUSSION: Agenda Setting Research |
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13 |
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09 |
PRESENTATION: Cultivation Research, The Effects of Media Research |
Chpt 10 |
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11 |
DISCUSSION: Cultivation Research |
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14 |
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16 |
PRESENTATION: The Impact of New Media Technologies |
Chpt 11 Project 3 |
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18 |
Review for FINAL EXAM |
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15 |
Apr |
26 |
FINAL Exam (Thursday, 10am - 12pm) |
6, 7, 8, 9, 10, 11 |
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Good Luck! |
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Note: The instructor reserves the right to change the syllabus according to situation.