Module PlanTimetable
| Monday 14
| Tuesday 15
| Wednesday 16
|
09:30 - 11:30 hs.
| Exposition I: Understanding the impact of weblogs in Journalism and Media. Old and new media paradigms.
| Exposition II: When audiences become content producers media becomes social: Web 2.0 trends and tools.
| Workshop III: Using RSS Feeds to track blogs, trends and news.
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Break
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12:00 - 14:00 hs.
| Workshop I: Advanced blogging for journalists. Revisiting blog and post structures. Style and culture of the blogosphere.
| Workshop II: Web 2.0 experiences in old and new media outlets: exploration and analysis.
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Lunch
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15:00 - 16:00 hs.
| Group Discussion I: Technological innovations and cultural changes. Why and how do media change?
| Web 2.0 Media Experiences: exploration and personal posting about your study cases. |
|
16:00 - 17:30 hs.
| Personal Postings and Presentations
| Group Discussion II: Social media strengths and weaknesses: How to improve media outlets?
Public expositions by groups speakers.
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Battelle, John, The Search:
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (2005)
Blood, Rebecca,
We've Got Blog: How Weblogs Are Changing Our Culture (2003)
Boczkowski, Pablo J.,
Digitizing the News: Innovation in Online Newspapers (2004)
Bolter, Jay David and Richard
Grusin,
Remediation. Understanding New Media (1999)
Briggs, Mark,
Journalism 2.0: How to Survive and Thrive. A digital literacy guide for the information age (2007)
Fidler, Roger,
Mediamorphosis: Understanding New Media (1997)
Gillmor, Dan,
We the Media (2004)
Ludtke, Melissa (ed.),
Goodbye Gutenberg, Nieman Reports, vol. 60, nro. 4, Winter (2006)
Project for Excellence in Journalism,
The State of the News Media (2007)
The Digital Edge:
Newspapers as Networks: Redesigning Around Social Media (2007)
Vise, David and Mark
Malseed,
The Google Story (2005)
VV.AA.,
Web 2.0 Special Edition, Ifra Newspaper Techniques (2006)
Willis, Chris and Shayne
Bowman,
We Media, The Media Center (2003).
Recommended Weblogs
Instructor BioProf.
José Luis Orihuela, Ph.D is a lecturer at the
School of Public Communication,
University of Navarra (Pamplona, Spain). Vice Chair of the
Media Lab. Author of
La Revolución de los Blogs (2006). Speaker and invited professor in more than 23 countries, expert about the impact of technological innovations on media. Blogger evangelist, author of the blog
eCuaderno since 2002. See other
online activities and profiles.
Students