《中国鸟类观察》  

2007年年度报告  

  

 

CHINA BIRD WATCH  

 The Annual Report 2007  

  

  

 

 

 

 

 

 

 

 

  

2008年1月  

  

  

《中国鸟类观察》（以下简称《观察》）顺利完成2007年总共6期刊物的出版和邮寄工作，现将刊物情况向资助方和读者做一汇报。  

今年是刊物改版的第二年，我们坚持以推广观鸟为手段，通过普及鸟类教育来推动鸟类及其栖息地保护为目标，受到读者的喜爱，进一步树立了刊物的口碑。  

2007年《观察》为彩色铜版纸封面封底、每期16开本、24页，4页中插的彩页，并推出了一期32开加页（第5期，总第57期）。除常规内容外，为了加强报道深度，我们每期推出专题内容，围绕中心组织文章。今年推出的有“关注水鸟越冬安全”“春节观鸟行”“五一观鸟行”“我们在行动”“中国雉类”等。本年度《观察》作为发布媒体，参与了海峡两岸生态摄影展、浙江古田山中国鸟类摄影年会、高校观鸟排行榜、鸟友在世界珍鸟摄影比赛获奖，全国高校观鸟邀请赛的宣传和报道，并组织了全国高校观鸟邀请赛的征文活动。此外，还新开设了环境教育、小鸮看猛禽、慧眼识鸟、珍稀鸟种报告等栏目。图片编辑上，刊物每期集中展示一类或一属的鸟类图片，这些图片都是鸟友们在近几年的观鸟活动中拍摄的。精彩的图片展示了观鸟活动开展的成效，也为刊物赢得了更多的读者。  

除刊物本身的编辑工作外，今年《观察》还利用编辑部的优势，完成了三个项目。  

一是和新疆自然保育基金合作进行了的黑鹳保育项目，设计制作了中国受威水鸟明信片，寄送给各地观鸟团体和活跃成员，用于当地的保育工作宣传。二是借世界雉类学大会及中国鸟类学年会召开之际，《观察》推出雉类专刊，精心制作了“中国特有雉类分布图”，并与中国鸟类学会合作设计印刷中国特有雉类的明信片，在会议期间配合成都鸟会的活动进行了宣传和赠送，展示了观鸟者参与鸟类学研究的活力，让更多的专业人士关注观鸟活动的力量。三是创办了《中国鸟类观察》博客和编辑论坛。   

本年度，《观察》每期出版约950本，读者分布为鸟类学者96本、保护区及林业工作者118本、大中学环保社团114本、旅行社及媒体25本、观鸟爱好者112本、各类环保组织542本、作者39本。其中还包括港澳台学者及组织51本，国外学者及组织39本。  

邮寄过程中出现一些问题：1，寄送量增加了一倍，编辑部工作压力进一步增大；2，邮费的涨价，寄送成本增加；3，邮政的投递失误让少数读者无法及时得到刊物，编辑们对于各种原因未收到刊物的读者都进行了补寄，以后每期也要准备一定数量的刊物以备补寄。  

在刊物的运作上，编辑部在全国观鸟组织联系会议的支持下，多方筹集资金，帮助刊物健康发展。除达尔文基金的资助外，本刊今年尝试用订阅解决部分资金问题，得到了读者的支持，共有132个组织和个人订约了本刊，另有16人额外捐助部分资金。2007年《观察》还首次与企业合作，先后有南阳光学，斯塔仪器有限公司和施华洛世奇公司在刊物上投放量广告。这些努力让刊物开始有了造血能力，为其健康发展做出了成功的尝试。详细收支情况，请见后附财务报告。  

面对即将到来的2008年，《观察》的编辑们会继续努力，不断刊物的质量，丰富文章内容，让这份杂志成为中国鸟类保育活动的鲜活的记录。    

   

《中国鸟类观察》编辑部  

2008年1月 

  

 《中国鸟类观察》2007年财务报告   

                                                      单位：人民币元   

* 提交2006年财务报告时52期尚未印刷，52期实际花费4673.3元，2006年预计结余5507.84元，实际结余5834.54元。  

** 达尔文基金共资助港币23500元，合计人民币23290.85元。  

*** 出售刊物收入截止至2007年10月31日。  

**** 本年度中国鸟类观察剩余款项将用于今后的观察出版。  

   

The six issues of China Bird Watch were successful edited and published in 2007. There was the summary to our sponsors and readers.  

 It was the second year that we changed China Bird Watch from a newsletter to a magazine. China Bird Watch is playing an increasing role in advocating bird conservation through education in mainland China.   

The magazine had copperplate cover and back cover, 16 formats, 24 pages, and additional colorful middle pages in 2007. We also published a 32 format of 57^th issue, the fifth this year. In order to discuss bird-related topics in detail, we edited special topic for every issue. For example, concerning the safety of migratory waterfowl, birding trips in Spring Festival and May 1st Festival, in action for bird conservation. We also concerned many important bird-related news happened in 2007, including the bird photography exhibition between mainland and Taiwan, the annual China bird photography salon, birding records in Chinese universities, Chinese cameraman awarding at the world rear birds year book competition, bird watching race in the universities and writing competition. Some new columns were established this year, including bird-related environmental education, raptor introduction, bird ID, and rare bird species report. We also published many excellent bird pictures this year.  

Besides the magazine editing, we also finished three other projects.  

Firstly, cooperating with Xinjiang Conservation Fund (XCF), we designed the first series of Chinese Threatened Waterfowl Postcard. The postcards were sent to other bird-related organizations to advocate the local educational activities.  

Secondly, cooperating with Chinese Ornithology Society, we designed the Distribution of Chinese Endemic Galliformes Map and Chinese Endemic Galliformes Postcard during the forth International Galliformes Symposium and the Ninth Annual Conference of Chinese Ornithology Society which were held in Chengdu, China. The editor also introduced the magazine in the conference.  

Thirdly, the blog of China Bird Watch and the editors’ chat-room were formed.  

In 2007, we had 950 copies per issue, including 96 for ornithologists, 118 for staff in natural reserves, 114 for student groups in schools and universities, 25 for eco-tourism companies and media, 112 for birders, 542 for environment-related organizations, and 39 for authors. We also send 51 to individuals and organizations in Hong Kong and Taiwan, 39 for oversea.  

The problems which we are facing include:  

Firstly, the press of editing and posting is increasing for lacking enough volunteers.    

Secondly, the cost is high because of increasing postage.  

Thirdly, some readers cannot receive the magazines for some reasons. The cost is higher than normal for extra magazines and posting.  

We also tried to find other resources to support the magazine besides the fund from Darwin Fund. This year, we encouraged birders to subscribe the magazine instead of receiving it for free. Totally 132 organizations and individuals subscribed the magazines in 2007. 16 people donated extra money to us. At the same time, we published some bird-related advertisements this year, including Nan Yang Optical Company, Si Ta Optical Company, and Swarovski Company. Such resources reinforced our ability of sustainable development. The detailed finance report was attached.  

We will keep publishing the magazine to advocate bird conservation and education in mainland China in the future.  

  

  

Editors of China Bird Watch  

January 2008