ENT4000 - 09/20/07

Beijing Sammies case

Geographic transfer
 - one entrepreneurial strategy, move one unique opportunity/idea to another market
 - does not always go well! (example of that shaved ice thingie chain)
 - Why? customer culture, implications of location (distance, travel, real estate prices/availability)

First mover
 - Preemptive in market share
 - Assumes risks and creates lessons for other movers to learn