STRATAGEM Strategic Marketing Consultancy Launches

Branding talent firm offers creative strategy in all modalities for media and consumer brands

(March 17, 2009; Hollywood CA) Stratagem consultancy has launched with an elite group of innovative and accomplished talents from the intersecting worlds of television marketing and media technology. The firm offers strategic planning services to broadcast, new media and consumer branding.

The firm’s impressive roster of brand-builders represent all sectors of broadcast and new media marketing and promotion. Their complimentary areas of expertise include network re-brandings, creation and production of branded content and new solutions for utilizing social networking. Each strategist can be hired individually, or teamed with other Stratagem consultants to form a customized creative force to match a brand’s unique outreach and needs.

“In today’s crowded market, with audiences pulled in so many directions, having a strong strategic brand is critical.” notes Kim Rosenblum, Senior Vice President TV Land Marketing & Creative. “Having smart, strategic talent; talent that has been in the mix and knows the challenges; to guide your brand and hone strategy is a great idea.  I am not just looking for creative service, I assume I’m going to get that, it’s strategic creative service that is so needed.”

Stratagem's talent includes proven industry leaders in network promotion such as Greg Neal from Supertex Studios, EJ Boyce, Marcus Schmidt of United Senses, Lucas Aragon, Judy Korin of Seesaw Studios, and Mark Yamamoto, as well as interactive/new media specialists Seth Silver and Matt Bennett of Evolve ITV and Eduardo Sciammarela of Protohaus. (more...)

1.

STRATAGEM Strategic Marketing Consultancy Launches (continued)

Stratagem President, Brett Ashy notes that changes in the industry led to his concept for creating the company. “Now, more than ever, marketing and promotion departments are asked to accomplish more with less. They face increasing quantities of content and escalating competition for attention in the most crowded markets we’ve ever seen. Stratagem provides them with access to the expertise and influence of some of the sharpest minds in these industries. Our shared goal is to bring strong, executable strategy that elevates and distinguishes brands to build their largest possible audience.”

Strategist Greg Neal of Supertex Studio adds, " Clearly articulating a brand strategy is giving your business a strong road map which will essentially save networks time, and money in the long run. It can help you hire the right team, and design the right look and feel that has staying power. It prevents you from putting the cart before the horse."

Ashy knows this industry having worked within the world of broadcast design and promotion for the last 14 years. He currently serves as Chairman of the Board of Governors for the Broadcast Designers Association, which is the design branch adjunct of Promax|BDA. He is also president of the Ashy Agency which represents broadcast design firms and interactive design companies. Ashy has developed lasting relationships with television network clients including ABC, ESPN, FOX, Food Network, Nickelodeon TV Land, HGTV and Universal Latin America among others.

“Brett has the unique talent of being one of the best “creative matchmakers” I’ve ever worked with. He brings a great deal of professionalism and industry awareness into the mix. He truly listens and quickly identifies a project’s dynamics and which personalities and talents can best serve those goals. He’s one call you make, instead of five.” states Lucas Aragon, one of Stratagem's specialists in the area of network branding. Aragon adds, “I’m pleased to be a part of the group; the concept of Stratagem makes sense. I expect that marketing and promo people will recognize what a valuable resource it represents for their branding initiatives.”

Ashy explains the company’s positioning line “Brand Everything” is not just a “snarky” tag line. “We don’t mean just to slap your brand on everything. ‘Brand Everything’ is our way of thinking across platforms. It’s a promise about being thorough: to utilize powerful strategies to bring relevance and cohesion to a brand across all platforms available and create new ones if we have to.” he clarifies.

See more of Stratagem at: www.STRATAGEM.tv

Press Inquiries Contact:

Leslie Mais LMPR

Lmais@LMPR.com (949) 675-1592

###