Phoolah Logo Creative Brief

Ph' oolah (n. phone + moolah, or money)
 
product:  *combine mobile phone handset with point of sale (POS) payments. 
            *use case:  wave mobile phone handset over contactless payment reader (PayPass) to make a payment at POS terminal.  
            *Contactless payment card sticker affixed to mobile phone.  Sticker is really a Skin (see skinit.com) that is personalized to the card holder's taste and is designed to fit with their mobile handset.
            *companion magstripe card accompanies all our phone stickers
            *Text services linked to sticker card bank account.
 
phoolah.com does:  *receive orders for our unique payment card and fulfill them to our customers
                           *customers return to phoolah.com to top-up their cards or check balances
                            *mobile text service allows this through SMS/text messages
 
target:  teens (over 13 and over), early twenties (25 and under)
 
logo for:  "Phoolah"
    this is a combination of Phone and Moolah (cash,bling,money...you know)
    think:  Teen, bright colors, hip, very fun, new, cash, coins, exciting, but....trust, secure, stable
 
Some Logos we like:





Final Requirements:

Zadby is the only logo that has an additional icon with the mark. We would like to see a font-treatment only logo, like the one's above, but also a version with an icon. Maybe a cell phone, maybe a graphic showing contactless payment, or something that indicates prepaid (these are ideas).

Thanks, and we appreciate the submissions!