| Mercenaries | Missionaries |
| drive, paranoia | passion |
| opportunistic | strategic |
| "the pitch, the deal" | "the big idea, partnership" |
| sprint, short run | marathon, long run |
| obsess on competition | obsess on customers |
| aristocracy of founder(s) | meritocracy, best idea wins |
| financial statements | mission, values statement |
| bossess of wolf packs | mentors, coaches of teams |
| entitlement | contribution |
| the "deferred life" plan | a whole life (that works) |
| lust for making money | lust to make meaning (& memory?) |
| success | significance |