Diva Marketing Talks

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Diva Marketing Talks

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Guests


Toby Bloomberg, president of Atlanta-based Bloomberg Marketing and author of the Diva Marketing Blog, joins us on the show tomorrow for perspective and comment on what's brewing in the hospitality world of social media and marketing.

Subjects I'd like your thoughts on...

  1. Trends...use of video, reviews and other user generated content as marketing tools. How important is this...and why?
  2. Measurement- Justification, ROI, use of traditional metrics and measurement systems...Chamber Mixer
  3. What are three things a hotelier can implement in order to take immediate advantage of social media trends...what are the pro's and con's of each? Monitoring (Chatterguard, Blogpulse, Google Alert)

Hospitality Social Media News for show IH 41

Trends

AA prepares for on-board Internet - CNN.com
AA prepares for on-board Internet

Hospitality Net - Industry News - Priceline.com Gross travel bookings increase 33% year over year |
 Priceline bookings increase 33% year over year

Major Hotel Chains Report 6.9 Percent Increase In Electronic Bookings for Q1 2007 :: Hospitality Tre

2nd Quarter U.S. Online Travel Spending Increased 14 Percent To $20.3 Billion. :: Hospitality Trends

Travel brands most at risk from user generated comments :: Hospitality Trends

Examples

Hospitality Net - Industry News - Travelocity Now Helps Travelers Find Hotel Reviews from Like-Minde
Travelocity Now Helps Travelers Find Hotel Reviews from Like-Minded People

Hospitality Net - Industry News - La Quinta Invites Travelers To Create A "bright Side" Video
La Quinta Invites Travelers To Create A "bright Side" Video

The Lobby from SPG

\\\\\ Ursi's Blog /////
This Weekend: Special Event Webcams

Related Articles

Understanding and Talking back to Social Media :: Hospitality Trends

Co-Hosts

Stephanie Williams

Props & Mentions

Twittr
Facebook
Blogpulse
Chatterguard
Technorati

Next Show

Friday, August 17th, 11 AM EDT

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