Rubrics – Digital Media – 2008-2009


Students must keep records of project assessments, and projects themselves, for the duration of the class that they may be used in other projects and available for review by teacher, student, and parents at any time. In the event that the projects and/or assessment documentation are not available, the teacher will use his own discretion in the project grade recorded for the final report card.


Extra credit is never offered. However, a student who learns from mistakes and feels that he/she can significantly improve his/her standing on a rubric may resubmit any assignment for consideration until two weeks before the last day of the semester.

All assignments are to be turned in using the following naming convention unless told otherwise by the instructor:


Period/_/short project name (parenthesis in the rubric)/_/first 5 letters of last name/_/first letter of first name/_/self assessed rubric score/_/version number (each submission of project gets a higher number)/./file format suffix


For example, if the instructor turned in the first project for the first time and did very well, the file name would be: 3_logo_schmi_r_50_1.jpg

Possible     Due Date       Project

  25 -           9/8 - 2/2  -         Flash: Corporate Logo

100 -           9/18 - 2/12 -      Garage Band: Two Emotions in Music

  50 -          10/3 - 3/3 -         Flash: Repeating Animation

100 -          10/21 - 3/19 -     Flash: Animation Music Video

100 -          10/21 - 3/19 -     Stop Action: Animation Movie

100 -          10/31 - 3/31 -     HTML: Simple Page

100 -          11/13 - 4/20 -     Dreamweaver: Staff Page

  75 -          11/24 - 4/28 -     Flash: Button

100 -          12/4 - 5/6 -         Flash: Web Page

100 -          12/12 - 5/14 -     Flash: Interactive Page

100 -          1/15 - 6/4 -         Dreamweaver: Whole Site

  50 -          Ongoing             Demonstration of Knowledge and Skill

1000 -        1/17 6/4              Total of all Projects


25 points -Flash: Corporate Logo (logo)

6   Attempt project

3   Multiple tools used

3   Multiple colors used

2   Corporate name legible

2   Design other than words present

2   Appropriate size for web placement

3   Canvas trimmed to logo size

2   Converted to jpg file

2   Discretionary based on creativity


100 points -Garage Band: Two Emotions in Music (music)

50 Attempt project

10 Multiple instruments used

4   1 to 3 minute duration

5   Contains Melody

5   Contains Rhythm

6   Has form of type: Intro, Verse, Chorus, Verse, Chorus (repeat optional)

5   Verses are equal measures, choruses are equal measures and less than verses

4   Lyrics are discernable

5   Two songs completed

3   Both songs meet above standards

3   Discretionary based on creativity


50 points -Flash: Repeating Animation (repeat)

12 Attempt project

7   Multiple tools used

7   Multiple colors used

3   Moving objects and background are discernable by others

3   Moving objects end at exact location where they began

5   One object moves smoothly and non stop

5   Second object moves smoothly

5   Converted to swf file

3   Discretionary based on creativity


100 points -Flash: Animation Music Video (video)

50 Attempt project

10 Multiple tools used

4   1 to 5 minute duration

5   3 or more layers

5   2 or more moving symbols

6   Contains sound affects and/or voice over

5   Music throughout video at appropriate length for animation

4   Movement to or off screen

5   Credits created in iMovie and include animator and music artist names

3   Animation is appropriate to song

3   Discretionary based on creativity


100 points -Stop Action: Animation Movie (stop)

50 Attempt project

10 Converted to Digital from original drawings

4   10 seconds or longer

6   Animation is fluid

6   Animation is discernable

6   Appropriate sound effects used

6   Appropriate voice over used

4   Story makes sense

5   Color used

3   Discretionary based on creativity


100 points -HTML: Simple Page (simple)

50 Attempt project

10 Convert to HTML file that opens in a browser

4   Hand coded

5   Full discussion of favorite hobby or favorite book

5   Each page has at least 1 graphic

6   Links from each page to each page

5   Pages and graphics contained in a folder

4   2 or more applicable external links

5   Background present in all pages

3   Proper English and punctuation used in all pages

3   Discretionary based on creativity


100 points- Dreamweaver: Staff Page (staff)

50 Attempt project

6   Background present

4   Picture of student present

8   3 or more paragraph biography through middle school

5   List of 20 or more facts about student

5   Proper English and punctuation used

5   Student name and job title at center top

6   5 or more links to favorite websites open in new windows

8   Resume-like list of scholastic and business accomplishments as if age 25

3   Discretionary based on creativity


75 points -Flash: Button (button)

35 Attempt project

6   Multiple tools used

5   Stationary up state

6   Animation in over state

6   Animation begins and ends at the same point

7   Button works and links to any index page in the same folder

5   Button is obviously a home button

2   Down state present

3   Discretionary based on creativity


100 points -Flash: Web Page (page)

50 Attempt project

10 1 frame or more for each character

4   A working home button

5   A working button for each character

5   4 or more characters

4   A description for each character

2   Descriptions in proper English and punctuation

3   Complete background in every scene

2   Company name and contact info present

4   All buttons present on every character’s page

5   Intro animation

3   Characters are all animated

3   Discretionary based on creativity


100 points- Flash: Interactive Page (interact)

50 Attempt project

10 1 or more controllable objects

4   Opens in a web browser

5   4 or more keys to control 1 object

5   Background present

6   1 or more barriers

5   1 or more movie clip symbols

4   Intro animation

5   Explanation of how to control object(s) is viewable

3   Multiple worlds accessible by buttons

3   Discretionary based on creativity


100 points- Dreamweaver: Whole Site (site)

50 Attempt project

10 Navigation bar on all pages*

4   Home page includes a sales pitch for the company products

4   All projects come with a sales pitch

4   Common color and theme on pages*

4   Company name and contact info present on all pages*

5   Explanation of every project present for each project except staff page

5   Proper English and punctuation used on all pages

3   Company logo present in template used for all pages*

3   2 or less pages are allowed to violate rules with “ * “ above, those

        pages open in a new window

5   All pages accessible using links

3   Discretionary based on creativity


50 points- Demonstration of Knowledge and Skill (demo)

12 Attempt use of proper vocabulary when discussing projects

6   Offer well thought out suggestions to others

6   Understand and take into consideration the suggestions of others

3   Give technical assistance to others

3   Understand and receive technical assistance from others

5   Improve understanding of software through assistance to others

5   Improve understanding of software through assistance from others

5   Accomplish all of the above on a regular basis

5   Discretionary based on going above and beyond on assignments