Yes2Marriage.org Campaign

Strategic Budget Items


August, 2008



  1. Internal Voter File Scrub

1 million names, update addresses and names $ 5,500.


  1. Absentee Ballot Program

500,000 voters: ID, Direct Mail, Robo Call $561,000.


  1. Final Push Follow up Poll and Message Testing

801 Voters, 22 questions $ 20,000.


  1. Automated Rapid Response Robo Calls

3 million households, 30 seconds, 3 cents per call $ 90,000.


  1. GOTV Church Bulletin Inserts

4 Million Inserts Plus Freight Drop to 67 counties $ 75,000.


  1. Final Run of Yard Signs for GOTV:

50,000 signs and stands at $2 per sign $100,000.


  1. Soft Yes Radio Market: Oldies, Country, Latin, Gospel

2 Weeks-- Matching Grant of $75,000 $ 75,000.


  1. Passion of the Christ E-mail Blast

3 separate blasts of 5 million voters in Florida $ 15,000.


  1. Television

Strategic Target Markets: 14 days $1,000,000.



TOTAL $1,941,500.