Evaluation & links to RE Round table debriefing post ConnectNY & REBarCampNY
Chat stream posted on Mogulus.com/RealEstateCafe (RECafe.TV) during round table: January 22, 2009
SET-UP
23:03 RealEstateCafe : Erle Rawlins, can you see this?
23:23 RealEstateCafe : Liz, can you see this?
23:25 RealEstateCafe : I guess I need to be in the producer section to avoid those bad reverb loops in the future
10:01 RealEstateCafe : 8 hours till the RE Round table debriefing on ConnectNY & REBarCampNY. Can someone post a test message?
10:02 Erica : helllo I am posting a message!
10:08 RealEstateCafe : Thanks Erica! Has anyone else used Mogulus at Berkman before? I'm eager to do a sound check. Do you have as speakerphone console or mics built into the table
10:28 Tim : Still there Bill?
10:28 RealEstateCafe : Erica George, who hosts the Berkman Thursday blogger meetings, confirmed that room has conference call system built-in & she'll provide call in # before tonight
10:50 RealEstateCafe : Signing off now, but will be back this afternoon. Need to bring (1) 2nd webcam & (2) video converter for laptop so this chat can be projected on Berkman screen
LIVE CHAT DURING ROUND TABLE
18:00 mprice : cant hear anything on the call - techincal issues?
18:01 mprice : gonna hang up and try calling back in
18:03 mprice : ok I think I can hear now
18:15 Andy Kaufman : looking good bill. on the call, def down to talk unconference movement. need to run by 5pst though.
18:17 Fran : Fran here .... @FrancesFlynnTho ... will you sign in with Twitter handles ... I am going to Twitter the meeting and want to get your names right.
18:20 Andy Kaufman : @andykaufman
18:22 JayNeely : http://blogs.law.harvard.edu/bloggroup/
18:22 Andy Kaufman : bob lowlaw's law blog?
18:22 JayNeely : http://cyber.law.harvard.edu/
18:23 niknik : @nik_nik
18:23 Andy Kaufman : err..bob loblaw. damn flintsone fingers ;)
18:25 mprice : wasup Tony!
18:26 JayNeely : http://refineandfocus.com
18:27 OnSiteStudios : I'm Jay Groccia - founder of OnlinePropertyShowcase.com
18:27 CondoDomain : yo yo
18:27 CondoDomain : this is awesome.
18:27 CondoDomain : batterying dieing soon
18:27 OnSiteStudios : My twitter handle is OnSiteStudios
18:27 Andy Kaufman : congrats mike!
18:28 CondoDomain : Twitter - http://twitter.com/CondoDomain
18:28 niknik : http://www.MyTechOpinion.com in the house! Real Estate Technology...."how-to" for RE pros!
18:28 OnSiteStudios : twitter: http://twitter.com/OnSiteStudios
18:29 niknik : Andy did a fabulous job with the first Barcamp!
18:29 BL at CondoDomain : hope tony's battery doesn't die
18:32 CondoDomain : Batterying dieing guys.....but dont worry, im still here.
18:32 CondoDomain : Life from Harvard...I feel Smaat
18:33 JasonW_BHGRE : This is great
18:33 BL at CondoDomain : active rain
18:34 niknik : yes, encouraging more newbies...less "tweetup" ish!
18:34 Morgan : REBarCampLA was envisioned w/two tracks one "pro" one "novice"
18:35 Morgan : we're going to reach out to the local Realtor associations ahead of time and hopefully make some face-to-face presentations at these board meetings
18:35 Morgan : hopefully to reduce some of the "fear" element
18:35 BL at CondoDomain : this is really cool!
18:35 Joe Peffer : joe peffer here - listening in from Columbus - http://www.DeliciousRealEstate.com
18:36 BL at CondoDomain : i agree
18:39 JamesShiner : hello world
18:40 Fran : Twitter hashtag is #reny09
18:40 OnSiteStudios : Hey James good to see you on the call
18:40 Andy Kaufman : for a bit more background, BarCamp's framework is derived from Open Space Principles http://en.wikipedia.org/wiki/Open_Space_Technology
18:41 REBlogGirl : hey - i know that building.
18:41 PamelaOHara : Hi - Pamela from BatchBlue SOftware here just joining a bit late.
18:41 Fran : Who is speaking?
18:42 Andy Kaufman : We had a handful of consumers who attended the RE BarCamp in Sf
18:42 OnSiteStudios : Hi Pam, glad you could make it
18:42 BL at CondoDomain : i absolutely agree
18:42 BL at CondoDomain : yup
18:42 j : Tim White
18:42 Joe Peffer : 2009 will be the year RE.net begins to include the consumer
18:43 BL at CondoDomain : tim is right, but also consider the average age of a realtor is in the 50's
18:43 quiverandquill : Toll free - 1-877-817-1622International (not toll fee) - 1-312-895-5770Passcode for all - 497 500
18:43 JamesShiner : Harvard building Mary - bring back memories?
18:43 quiverandquill : that's the dial in guys
18:44 j : Hello I'm the woman Bill wouldn't let introduce herself. I co-organize blog group and am happy you all are here with us tonight.
18:44 Morgan : you gotta get belly-to-belly, shaking hands, talking to people face to face
18:45 erica : I really agree with what Tim is saying
18:45 Joe Peffer : yes - literally taking it to the streets
18:47 erica changed their nickname to erica george.
18:48 erica george : 2009 will be the year when realtors come to the consumers, rather than vice versa
18:48 JayNeely : Can anyone point me to that agenda he was just talking about?
18:48 JayNeely : agenda / schedule
18:49 erica george : (one of the more successful realtors i know is also heavily involved in a local placeblog. people turn to her automatically because that helps them trust her
18:49 PamelaOHara : Jay - https://realestatecafe.pbwiki.com/Round-table-post-ConnectNY-RE-BarCampNY-2009
18:49 JamesShiner : www.condodomain.com
18:50 erica george : http://condodomain.com is what Tony's site is
18:50 erica george : (and the other Erica is his colleague, not me :) )
18:51 BL at CondoDomain : consumers LOVE video
18:51 erica george : http://bostoncondoloft.com has the video
18:51 Morgan : more people watch video online then search on google/msn/youtube combined
18:51 erica george : as a consumer, not a realtor, i never even look twice at a listing w/out at minimum multiple pictures.
18:51 BL at CondoDomain : @morgan absolutely
18:53 Morgan : the big change is that now everyone is a content creator and needs to be a content creator - they can't rely on just marketing - people demand valuable content
18:53 Jason Pramas : wazaaaaaap?!
18:53 Andy Kaufman : totally agree morgan
18:53 Jason Pramas : sorry I couldn't make it
18:54 Jason Pramas : ooo a crowd
18:54 Morgan : Tony you guys rock video
18:54 erica george : Bill did some great outreach work in advance
18:54 Jason Pramas : kewl
18:54 Morgan : $129 for Flip at BestBuy
18:55 Jason Pramas : I'll assume it's not Evil Real Estate People, only Nice ones
18:55 Jason Pramas : ;>
18:56 erica george : considering they are realtors who want to use social media better, yep :)
18:56 Jason Pramas : as long as they use it for Good ... not Evil
18:56 Jason Pramas : :o
18:56 BL at CondoDomain : authentic
18:57 Morgan : video isn't one-size fits all. there's different types of video content just like anything else. room for pro/self-generated/evergreen/listings
18:57 Morgan : everyone is a publisher today (or needs to be)
18:58 erica george : Jason, are you also getting the audio?
18:58 JamesShiner : Some recap videos of Inman / REbarcamp - http://www.viddler.com/explore/ZipvoGreg/videos
18:58 Jason Pramas : yes
18:58 Jason Pramas : it's working fine
18:58 Jason Pramas : haven't used this particular service before but it seems good
19:00 OnSiteStudios : http://www.onlinepropertyshowcase.com/showcase/10240
19:00 Morgan : content (video, etc.) doesn't just sell homes - it plays a big part in the listing presentation as well. consumers love it.
19:01 Morgan : sellers love it i mean
19:02 BL at CondoDomain : @ morgan - what's your website
19:02 Morgan : @BL i work at TurnHere - an online video company: www.turnhere.com
19:02 BL at CondoDomain : thx
19:04 DaleChumbley : Hey, I know some of you viewers. ;?)
19:04 Morgan : hi dale!
19:04 OnSiteStudios : Here is the video presentation of the home: http://www.youtube.com/watch?v=Q4elk0f-620&fmt=18
19:04 DaleChumbley : Hey Morgan!
19:04 DaleChumbley : Jeff's ROI in this vid is the BEST!
19:05 Morgan : what's the ROI of a kiwanis meeting?
19:05 DaleChumbley : Yep. Classic line.
19:05 MattFagioli : wat up peeps? it's @mattfagioli
19:06 DaleChumbley : Hi Matt!
19:06 Morgan : hey matt
19:06 Andy Kaufman : awareness -> interaction -> engagement
19:06 BL at CondoDomain : whoa
19:06 MattFagioli : Yo Morgan & Dale, I think I've seen enought of this respres character :)
19:06 Andy Kaufman : engagement + skill = transaction
19:07 DaleChumbley : This speech is one of the classic of REBarCamp.
19:07 Andy Kaufman : matt, you mean mr. ubiquitous?
19:07 Andy Kaufman : haha
19:07 Morgan : not jeff turner again zzzzz.... :)
19:07 Jason Pramas : I gots to split, but I'll see folks soon ...
19:07 MattFagioli : ubiq-you-pres
19:07 Andy Kaufman : bwah!
19:08 DaleChumbley : Hi ZipvoGreg!
19:08 MattFagioli : I think zipvojames needs an @mizzle sticker
19:09 MattFagioli : go james!
19:10 DaleChumbley : LOL, you can't avoid the family biz...
19:10 MattFagioli : video always shows my bad side
19:10 BL at CondoDomain : this guy is right on
19:10 Morgan : so true
19:10 PamelaOHara : like that - video is for experience
19:10 DaleChumbley : Matt, you have a good side? LOL
19:11 Morgan : you can buy all the equipment in the world but if you can't tell a story video loses a lot of its effectiveness
19:11 MattFagioli : ouch. where is clarke county again?
19:11 OnSiteStudios : Should we have a hot model taking a bath in the tub?
19:11 erica george : it always, always comes back to community-building....
19:11 erica george : & community connections
19:11 OnSiteStudios : Have a chef preparing a meal in the kitchen?
19:11 DaleChumbley : You know. Washington...
19:11 DaleChumbley : No, not DC.
19:11 DaleChumbley : LOL
19:11 JamesShiner : MP can you post a link to your REtechSouth interview?
19:12 MattFagioli : MP interview http://www.mlpodcast.com/blog/2009/01/join-us-in-atlanta-retech-south-podcast.html
19:12 OnSiteStudios : Hire a bunch of actors and stage a cocktail party for the camera?
19:12 JamesShiner : thanks Matt
19:13 JayNeely : <--- was just speaking. I'd be happy to talk with anyone interested in talking about real estate web marketing and technology. jay.neely@socialstrategist.com
19:13 MattFagioli : who put this meet up together?
19:14 JamesShiner : Bill Wendell
19:14 JamesShiner : @RealEstateCafe
19:14 MattFagioli : can u say zipvo!
19:14 Morgan : we can expose people to the options - it's up to them to figure out what works best for their business & market & audience
19:15 MattFagioli : can you make my doublewide shine?
19:15 BL at CondoDomain : wait
19:15 JamesShiner : ZIPVO
19:15 BL at CondoDomain : was that?
19:15 JamesShiner : there - i said it
19:15 BL at CondoDomain : media syndication?
19:15 BL at CondoDomain : upload to youtube and 18 others?
19:15 Morgan : animoto
19:15 JamesShiner : TubeMogul.com
19:15 BL at CondoDomain : awesome
19:15 BL at CondoDomain : thx
19:15 JamesShiner : Zipvo.com syndicates to 10 sites
19:16 JamesShiner : (sorry for the self promotion)
19:16 BL at CondoDomain : got it cheers
19:16 BL at CondoDomain : self promo OK!
19:16 DaleChumbley : Vimeo, Viddler
19:16 Morgan : i think it all depends on your market
19:16 Morgan : animoto is great for certain types of projects/properties/etc.
19:16 JayNeely : http://www.vidlisting.com/realestatevideo/home.asp http://www.wellcomemat.com/ and http://www.videohomes.com/ are all real estate-specific video distributors.
19:16 BL at CondoDomain : ...
19:17 BL at CondoDomain : i'm sorry, but who is that speaking now?
19:17 Morgan : people want authenticity - not marketing.
19:17 DaleChumbley : Grabbing other peoples vids defeats the purpose!
19:17 DaleChumbley : Show YOU!
19:18 JamesShiner : it's about creating your own experience - adding your own flavor
19:18 DaleChumbley : The good, the bad & the Matt... LOL
19:18 DaleChumbley : Matt, you know I love you man.
19:19 mcbeach : aren't people tired of everything that targets something?
19:19 mcbeach : can not hear him
19:20 BL at CondoDomain : better
19:20 mcbeach : much better
19:20 DaleChumbley : What kind of camera is he using to livestream this?
19:21 mcbeach : it diminished again
19:21 JayNeely : mcbeach: I think people are tired of things that target them inaccurately. People appreciate messaging that's relevant to them...
19:21 JayNeely : that's the whole reason why Google AdWords works.
19:21 erica george : it's how loud the speaker is talking - it's quiet in-room too, cos he's coming from the phonecall & speaking quietly
19:21 JayNeely : Dale: he's using the camera built in to his Mac.
19:21 mcbeach : no volume, can not understand
19:21 BL at CondoDomain : @jayneely - agreed
19:22 DaleChumbley : Thanks Jay. That would suck carrying that around to vid this.
19:23 mcbeach : volume????
19:23 mcbeach : no
19:23 JayNeely : mcbeach: You can find the points he's making at www.americanhomeowners.com
19:23 erica george : it's up to the max - he's just a quiet talker
19:23 Andy Kaufman : volume is fine on the conf call
19:24 erica george : actually, yes, try getting your volume from the conf call instead of the feed
19:24 Andy Kaufman : Toll free - 1-877-817-1622 Passcode for all - 497 500
19:24 JayNeely : My mistake: http://www.americanhomeowners.org/AHGA/Policy%20Guide/homeowners_policy_agenda2008.htm
19:24 mcbeach : cool
19:24 BL at CondoDomain : @JayNeely - also why long tail keywords and micro-niche targeting is better than broad, general terms (e.g. Boston real estate vs. Beacon Hill homes under $7
19:24 BL at CondoDomain : 00k)
19:26 erica george : There are TONS of housing nonprofits in the Boston area for folks who want to start on that NOW
19:26 mcbeach : Obama needs to get past honeymoon period
19:26 BL at CondoDomain : ooh
19:26 BL at CondoDomain : i agree with her
19:26 Morgan : we need to focus our attention on people that can be helped, we can't help everybody
19:26 JayNeely : BL: Right; well, to a point. Any SEO strategy is a mix between targeting the head and the long tail both; it really depends on...
19:26 erica george : (Metro Boston Housing Partnership, HomeStart are two off top of my head)
19:26 erica george : Let the social workers help you find the people who need & will benefit from the help most
19:26 JayNeely : how you define the piece of the tail you're targeting. Using Google's AdWords tool to see how often people are actually searching for the terms...
19:27 JayNeely : you're thinking about is essential.
19:27 erica george : (I have friends at both of the orgs I mentioned)
19:27 BL at CondoDomain : @Jay - absolutely (great tool, eh?!)
19:28 mcbeach : banning dual agency, I thought
19:28 mcbeach : seriously hot bottum
19:28 JayNeely : https://adwords.google.com/select/KeywordToolExternal is fantastic. I've been addicted since I found it.
19:29 BL at CondoDomain : http://www.google.com/insights/search/#
19:29 BL at CondoDomain : and ganalytic all day :)
19:29 JayNeely : For those who don't know, you type in search words/phrases, and get near-exact numbers for the average monthly searches for those terms.
19:30 JayNeely : "Beacon Hill Real Estate" is searched for about 3x as much as "Beacon Hill Homes", for instance, which is searched for 2x as much as "Beacon Hill Houses".
19:30 mcbeach : real estate agents have "extreme value", why should be so willing to get off of the dollar. Hire me, why should I not br worth my weight
19:30 erica george : I <3 google analytics & insight. spent all afternoon on 'em today. <3
19:31 mcbeach : we are negotiators
19:31 DaleChumbley : I'm curious how the idea of dual agency pushed the escalation of pricing a couple years back? Is that what I heard?
19:33 mcbeach : has anybody been paid by the buyer without consumating a sale?
19:33 MattFagioli changed their nickname to MattFagioli.
19:33 MattFagioli : lovin the REtech shout out. http://www.retechsouth.com
19:35 DaleChumbley : You can also watch it at www.ClarkCountyRealEstateGuide.com
19:35 DaleChumbley : Mike, what time is your podcast Monday?
19:36 mcbeach : Mike - answer time?
19:37 Matt : what about RETechNewElgland
19:37 mprice : post your questions for Gary Vaynerchuck to http://www.mlpodcast.com/blog/2009/01/buzzword-for-2009-is.html
19:37 Andy Kaufman : red sox, whoo hoo!
19:37 BL at CondoDomain : all this talk about 'bar'camps is making me thirsty!
19:37 PamelaOHara : Ooh - now you're talking
19:37 BL at CondoDomain : condodomain parties rock!
19:37 DaleChumbley : Later all. Nice seeing you. Dinner time!
19:37 Andy Kaufman : later dale!
19:38 MattFagioli : retechboston. may 1
19:38 mcbeach : if u r on e.s.t u. r. late for cocktails.
19:38 Matt : REBarCamp Vriginia March 3
19:38 MattFagioli : barcamp LA and Seattle
19:38 MattFagioli : I think virginia is march 3?
19:38 mcbeach : I need to know more about Virginia
19:40 PamelaOHara : Thanks - great job, Bill!
19:40 MattFagioli : who's barack
19:40 BL at CondoDomain : YUP!
19:40 Andy Kaufman : THANKS BILL
19:40 BL at CondoDomain : thanks bill
19:40 mcbeach : thx
19:41 Fran : Bill Wendel rocks! Whatta guy!! XOXOXO
19:42 BL at CondoDomain : we're on it bill
19:42 BL at CondoDomain : :)
19:42 PamelaOHara : clapping!
19:42 Joe Peffer : great job everyone
19:42 BL at CondoDomain : clapping
19:42 Andy Kaufman : is someone going to capture the chat?