VimeoTM Report
Description
Very similar to YouTubeTM, VimeoTM is a social network used to share videos. Founded in 2004, the site allows users to simply store their videos or share them. In addition, users can comment and rate videos. One of the bonuses of using VimeoTM is that they support HD videos as of 2007.
Furthermore, users can create a profile with a user profile and a short description.
Here are VimeoTM's demographics.
Traffic averages: 1.3 million monthly unique visitors; 5 pages viewed per person.
Demographics: 2:1 male-to-female ratio; high income and college educated.1
Here is a screenshot of Live Oak 360's profile.
Messages
Due to midterms and spring break, Live Oak 360's community manager intern failed to distribute any specific messages regarding Live Oak 360's participation in the VimeoTM community.
Evaluation of Social Network
Very similar to YouTubeTM, VimeoTM is a social network used to share videos. Founded in 2004, the site allows users to simply store their videos or share them. In addition, users can comment and rate videos. One of the bonuses of using VimeoTM is that they support HD videos as of 2007.
Furthermore, users can create a profile with a user profile and a short description.
Here are VimeoTM's demographics.
Traffic averages: 1.3 million monthly unique visitors; 5 pages viewed per person.
Demographics: 2:1 male-to-female ratio; high income and college educated.1
Here is a screenshot of Live Oak 360's profile.
Messages
General Message
The general message to be projected by Live Oak 360’s social media campaign is that Live Oak 360 is an integrate part of the community that is listening to others and cares about what the community has to say. Also, Live Oak 360 is here to educate and improve companies’ digital landscape.
Specific Messages
Due to midterms and spring break, Live Oak 360's community manager intern failed to distribute any specific messages regarding Live Oak 360's participation in the VimeoTM community.
Evaluation of Social Network
VimeoTM is well-known for blocking certain content - commercial videos, pornography and gaming videos. This protects the VimeoTM community by guaranteeing that content is authentic.
From a company perspective, VimeoTM is the optimal community to prove to clients that there is a genuine interest and motive in two-way dialogue. On the other hand, if a company wants to broadly broadcast and instigate conversation, VimeoTM is not the optimal network.