DeliciousTM Report
Description
Founded in 2007, DeliciousTM is a social bookmarking network. In other words, DeliciousTM allows its users to collect websites and categorize them with keywords, as well as identify them with personal comments. By allowing users to have an online collection of their bookmarks, users can access their bookmarks from anywhere. Furthermore, user's DeliciousTM bookmarks can be easily shared with others.
In a way, DeliciousTM can function as a search engine like GoogleTM or YahooTM, but only searches sites that have been "referred" by other users (i.e., bookmarked by others).
Here are DeliciousTM's demographics1
Here is a screenshot of Live Oak 360's profile.
Messages
Specific Messages
Due to midterms and spring break, Live Oak 360's community manager intern failed to distribute any specific messages regarding Live Oak 360's participation in the DeliciousTM community.
Evaluation of Social Network
Delicious is one of the top 20 social bookmarking sites.2In so far as company usage, this is an incredible way to keep track of your company's online reputation and broadcast it. In a way, Delicious allows a business to keep a treasure chest of all its referrals and recommendations, as well as an ongoing list of suggested changes. It also serves as an anchor to refer others to for information.
However, in regards to community dialogue, Delicious does not serve as a place for correspondence. Therefore, it's better off to only use it as a database.
Founded in 2007, DeliciousTM is a social bookmarking network. In other words, DeliciousTM allows its users to collect websites and categorize them with keywords, as well as identify them with personal comments. By allowing users to have an online collection of their bookmarks, users can access their bookmarks from anywhere. Furthermore, user's DeliciousTM bookmarks can be easily shared with others.
In a way, DeliciousTM can function as a search engine like GoogleTM or YahooTM, but only searches sites that have been "referred" by other users (i.e., bookmarked by others).
Here are DeliciousTM's demographics1
Here is a screenshot of Live Oak 360's profile.
General Message
The general message to be projected by Live Oak 360’s social media campaign is that Live Oak 360 is an integrate part of the community that is listening to others and cares about what the community has to say. Also, Live Oak 360 is here to educate and improve companies’ digital landscape.
Specific Messages
Due to midterms and spring break, Live Oak 360's community manager intern failed to distribute any specific messages regarding Live Oak 360's participation in the DeliciousTM community.
Evaluation of Social Network
Delicious is one of the top 20 social bookmarking sites.2In so far as company usage, this is an incredible way to keep track of your company's online reputation and broadcast it. In a way, Delicious allows a business to keep a treasure chest of all its referrals and recommendations, as well as an ongoing list of suggested changes. It also serves as an anchor to refer others to for information.
However, in regards to community dialogue, Delicious does not serve as a place for correspondence. Therefore, it's better off to only use it as a database.
notes
1 http://www.ignitesocialmedia.com/2008-social-network-analysis-report/#stumbleupon
2 http://www.ebizmba.com/articles/social-bookmarking