SocialMedianTM Report
Description
SocialMedianTM has only been around since 2008. It competes with sites such as DiggTM, ReddItTM and NewsvineTM, but is hailed for it's customization.
Here are SocialMedianTM's demographics.
SocialMedianTM allows its users to create a network. These networks are ways of generating and collecting information. Users can get different types of information through their different networks. Networks can be created by what's recent, popular or by certain newsmakers. Newsmakers are other users or groups an individual selects to make their news.
Unlike other social networks, SocialMedianTM takes the emphasis off the user by not having a personalized profile with pictures, themes, interests, etc. Instead, SocialMedianTM puts the focus on the news and information generated by the user. Therefore, users "snip" and "clip" information to post in there news feed. This information can be anything from an individual's twitter status to posted pictures to interesting news articles or blog posts. Then other users can also "clip" the story. Stories are ranked by their clippings, and further enhanced by comments and attitudes added.
Here is a screenshot of Live Oak 360's newsfeed.
Messages
Specific Messages
TwitterTM - Live Oak 360 & BudURL Account
February 24, 2009
TwitterTM messages would have appeared in all our followers TwitterTM feed.
Since SocialMedianTM is a social network for sharing news, Live Oak 360 decided to emphasis on news being shared. Therefore, instead of direct marketing messages, Live Oak 360 shared interested blogs, news clips, videos, etc.
Statistics
There was subtle increase in SocialMedianTM followers throughout the week.
Evaluation
There has not been a substantial amount of research done on SocialMedianTM. However, the fact that it is a news generating social network distingishes it from other social networks in a substantial way. Lately, traditional news provider's (i.e., newspapers, magazines, local newsbroadcasters, etc.) viewership is declining. But people still have to get their news, right? Hence, SocialMedianTM! This social network has great potential for this sole reason. Companies can treat SocialMedianTM like traditional news providers, in so far as simply providing it their news.
SocialMedianTM has only been around since 2008. It competes with sites such as DiggTM, ReddItTM and NewsvineTM, but is hailed for it's customization.
Here are SocialMedianTM's demographics.
SocialMedianTM allows its users to create a network. These networks are ways of generating and collecting information. Users can get different types of information through their different networks. Networks can be created by what's recent, popular or by certain newsmakers. Newsmakers are other users or groups an individual selects to make their news.
Unlike other social networks, SocialMedianTM takes the emphasis off the user by not having a personalized profile with pictures, themes, interests, etc. Instead, SocialMedianTM puts the focus on the news and information generated by the user. Therefore, users "snip" and "clip" information to post in there news feed. This information can be anything from an individual's twitter status to posted pictures to interesting news articles or blog posts. Then other users can also "clip" the story. Stories are ranked by their clippings, and further enhanced by comments and attitudes added.
Here is a screenshot of Live Oak 360's newsfeed.
General Message
The general message to be projected by Live Oak 360’s social media campaign is that Live Oak 360 is an integrate part of the community that is listening to others and cares about what the community has to say. Also, Live Oak 360 is here to educate and improve companies’ digital landscape.
In regards to SocialMedianTM, Live Oak 360 broadcasted their participation in the YouTubeTM community.
Specific Messages
TwitterTM - Live Oak 360 & BudURL Account
February 24, 2009
- "Do you use Social Median? or Friend Feed? Which do you like better?"
- "Decided to go with both of them :) http://budurl.com/e9ay"
TwitterTM messages would have appeared in all our followers TwitterTM feed.
Since SocialMedianTM is a social network for sharing news, Live Oak 360 decided to emphasis on news being shared. Therefore, instead of direct marketing messages, Live Oak 360 shared interested blogs, news clips, videos, etc.
Statistics
There was subtle increase in SocialMedianTM followers throughout the week.
Evaluation
There has not been a substantial amount of research done on SocialMedianTM. However, the fact that it is a news generating social network distingishes it from other social networks in a substantial way. Lately, traditional news provider's (i.e., newspapers, magazines, local newsbroadcasters, etc.) viewership is declining. But people still have to get their news, right? Hence, SocialMedianTM! This social network has great potential for this sole reason. Companies can treat SocialMedianTM like traditional news providers, in so far as simply providing it their news.