StumbleUponTM Report
Description
StumbleUponTM was founded in 2002 with one goal: "Help people discover interesting or informative web content that they wouldn't have thought to search for"1StumbleUponTM is a social network that allows people to 'stumble upon' websites that have been recommended by other users that have similar interests.
"To use StumbleUponTM, a user simply installs the StumbleUponTM toolbar extension into Mozilla Firefox or Microsoft Internet Explorer. Once installed, users select areas of interest and begin stumbling. StumbleUponTM displays the top-ranking sites as voted by the stumbling community. Stumblers (StumbleUponTM members) then have the ability to rate all content they find on the internet with a “thumbs up” or “thumbs down.” Over time, as users indicate whether or not they like each newly discovered website, the StumbleUpon engine learns personal content preferences to deliver increasingly relevant results. This content discovery approach also enables users to meet others with similar interests and media preferences."2
As of 2007, StumbleUponTM had 2 million registered users.3 At least a million users have installed the StumbleUponTM toolbar extension, and users are stumbling approxiametly 20 times a day.4
Here are StumbleUponTM's demographics5
StumbleUponTM allows users to create a profile page. These profile pages allow users to post a picture, short summary about themselves and their favorites, reviews, photos, videos and discoveries.
Here is a screenshot of Live Oak 360's profile.
Messages
Specific Messages
Twitter - Live Oak 360 Account
February 10, 2009
February 10, 2009
February 12, 2009
February 12, 2009
TwitterTM messages would have appeared in all our followers TwitterTM feed and the FacebookTM messages were sent to our current FacebookTM fans.
Statistics
There was no increase in StumbleUponTM subscribers throughout the week.
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Evaluation of Social Network
Also, there is the option to begin an advertising campaign with StumbleUponTM. StumbleUponTM's advertising campaign allows a company to purchase a number of ad impressions. Then, the users can vote on the ads. "If StumbleUponTM users don't like the ad, it will be effectively pulled back from rotation, meaning fewer impressions."6
StumbleUponTM was founded in 2002 with one goal: "Help people discover interesting or informative web content that they wouldn't have thought to search for"1StumbleUponTM is a social network that allows people to 'stumble upon' websites that have been recommended by other users that have similar interests.
"To use StumbleUponTM, a user simply installs the StumbleUponTM toolbar extension into Mozilla Firefox or Microsoft Internet Explorer. Once installed, users select areas of interest and begin stumbling. StumbleUponTM displays the top-ranking sites as voted by the stumbling community. Stumblers (StumbleUponTM members) then have the ability to rate all content they find on the internet with a “thumbs up” or “thumbs down.” Over time, as users indicate whether or not they like each newly discovered website, the StumbleUpon engine learns personal content preferences to deliver increasingly relevant results. This content discovery approach also enables users to meet others with similar interests and media preferences."2
As of 2007, StumbleUponTM had 2 million registered users.3 At least a million users have installed the StumbleUponTM toolbar extension, and users are stumbling approxiametly 20 times a day.4
Here are StumbleUponTM's demographics5
StumbleUponTM allows users to create a profile page. These profile pages allow users to post a picture, short summary about themselves and their favorites, reviews, photos, videos and discoveries.
Here is a screenshot of Live Oak 360's profile.
Messages
General Message
The general message to be projected by Live Oak 360’s social media campaign is that Live Oak 360 is an integrate part of the community that is listening to others and cares about what the community has to say. Also, Live Oak 360 is here to educate and improve companies’ digital landscape.
In regards to StumbleUponTM, Live Oak 360 broadcasted their participation in the StumbleUponTM community.
Specific Messages
Twitter - Live Oak 360 Account
February 10, 2009
- "Now you can StumbleUpon us.. http://budurl.com/kzml"
February 10, 2009
- "Have you ever used StumbleUpon? What do you think? http://budurl.com/kzml"
- "I think I could do alot of procrastinating with this.. http://budurl.com/kzml"
- "It's like a treasure box of BudURL treats! :) http://budurl.com/kzml"
- "Come on, how often do you stumble upon Bud? This is great! http://budurl.com/kzml"
- "Don't forget to check us out on StumbleUpon http://budurl.com/kzml"
February 12, 2009
- "We want to be where you are. And so we're reaching out in all sorts of networks. :) Live Oak 360 is officially a part of the StumbleUpon community. http://budurl.com/kzml Do you stumble? Or where would you like to see Live Oak 360"
February 12, 2009
- "Have you ever checked out StumbleUpon? It's a great way to procrastinate.. or find really cool sites. :) Live Oak 360 is officially a part of the StumbleUpon community because.. come on, its amazing that you can stumble upon bud! :) Check it out, let us know what you think! http://budurl.com/kzml"
TwitterTM messages would have appeared in all our followers TwitterTM feed and the FacebookTM messages were sent to our current FacebookTM fans.
Statistics
There was no increase in StumbleUponTM subscribers throughout the week.
Evaluation of Social Network
Live Oak 360 is seeking to actively engage their audience to create personal relationships that foster opportunity. Using StumbleUponTM, Live Oak 360 can start an open dialogue between the public and Live Oak 360
StumbleUponTM seems to be best used to start conversations. Live Oak 360 can find a plethora of relevant information through this social network, and use that information to spark conversations. However, these conversations can not easily take place on StumbleUponTM, therefore, the use of StumbleUponTM relies on tranferring the conversation to another social network.
Also, there is the option to begin an advertising campaign with StumbleUponTM. StumbleUponTM's advertising campaign allows a company to purchase a number of ad impressions. Then, the users can vote on the ads. "If StumbleUponTM users don't like the ad, it will be effectively pulled back from rotation, meaning fewer impressions."6
notes
1 http://www.stumbleupon.com/StumbleUponFactSheet.pdf
2 http://www.stumbleupon.com/StumbleUponFactSheet.pdf
3 http://money.cnn.com/galleries/2007/biz2/0702/gallery.nextnet.biz2 Business 2.0, February 21, 2007.
4 http://www.stumbleupon.com/StumbleUponFactSheet.pdf
5 http://www.ignitesocialmedia.com/2008-social-network-analysis-report/#stumbleupon
6 Wassermann, Todd. Bright Idea No. 8: Mob Rule for Ads. July 28, 2008. Brandweek. 49(28) p.20