Digital business is quickly becoming the method of choice for any enterprise to offer products and services on-demand to their market. Competition is the natural evolution in the way we will interact with, share and purchase products and services within the fastest moving market in the world today.

Community, communications, content, commerce and search are the challenging activities today, simplicity is the most compelling competitive advantage and different business models associated with them lead to a natural segmentation of the marketplace.

During Web 1.0 design and content were dictated and information was stored in documents, now in Web 2.0 new applications let users combine data and functionality from a variety of sources into a custom environment blurring the line between software and the Internet using an architecture of participation.

AJAX is an ideal partner to design accessible, clean, fast and flexible interfaces for an infinite number of media and to complement modern SOA architectures. Building the next-generation information infrastructures now exploiting the Web as a platform means to embrace the Web's unique strength: Interaction and participation.

As products and experiences become more complicated or gain new capabilities new technologies, disciplines and the hyper speed of today's platforms require new ways of thinking and skills, including strategy, creative and technology helping customers, users, audiences and participants effectively use or experience these solutions.

During the early stage of a product or service I often evaluate a website's strategy and breake it down to task level creating designs and mockups to visualize and communicate in an effective way, to define the use-case, to deliver functional specifications or to code with the purpose to

• create new opportunities for self-expression and collaboration

• complement and compete in products and services

• leverage network effects and monetization

I'm offering BizDev & Marketing Consulting, in detail:

• Strategic Market Planning • New Market Penetration • Market Research & Analysis
• Product & Service Development • Team Building & Management • Service Management (ITIL)
• Budget Preparation / Administration • Technology Selection • Languages: German / English

Strategy Evaluation (Extract)

1. Strategy Development for Digital Markets

   1. Digital Transmission

      1. Transmission Method

      2. Transmission Speed

      3. Transmission Costs

   2. Digital Communication Preference

      1. Data-centric

      2. Voice-centric

   3. Digital Communication Structure

      1. B2B

      2. B2C

      3. B2E

      4. C2B

      5. Peer2Peer (inter personal)

   4. Digital Business Structure

      1. Navigation - Design - Analytics

      2. Business Models - Markets - Channels

      3. Trust - Security - Privacy - Ethics – Contracts

2. Product & Service Development for Digital Markets

   1. Trend

      1. Blogging

         1. Text

         2. Photo

         3. Audio/Pod-casting

         4. Video

      2. Collective Intelligence

      3. Decentralization

      4. Folksonomies

         1. Tagging

         2. Sharing

         3. Feed-backing

      5. Instant Messaging

      6. IPTV

      7. Leveraging the Long Tail

      8. Maps

         1. Geo-data

         2. Location-Awareness

      9. Mash-Ups

      10. Syndication

          1. SOAP/REST

          2. RSS/ATOM

          3. JSON
             

      11. Software

          1. Software as a Service

          2. Hard-to-Recreate Data Sources

          3. Users as Co-Developers

          4. Development Models

          5. Lightweight User Interfaces

          6. AJAX/Flash/SOA – RIA

      12. Wikis

      13. VoIP

      14. 3D Virtual Worlds

   2. Topic

      1. Business

      2. Entertainment

         1. Music/Video/Games

            1. Action

            2. ...

            3. Western

      3. Events

      4. Fitness

      5. Health

      6. Lifestyle

      7. Sports

         1. Adventure

         2. Aviation

         3. XSports

         4. Marine & Aquatic

         5. ....

         6. Travel

         7. Weather

      8. Travel
         

   3. Activity

      1. Communications

      2. Content

      3. Commerce

      4. Search

3. Management of Products and Services within Digital Markets

   1. Search and Directory

   1. Generic Search
   2. Vertical Search
      

   2. Content and Community

      1. Groupware and Collaboration

      2. Information Management

      3. Knowledge Management

      4. Content Management

      5. Work-flows

      6. Multi Channel Facilities

      7. Single Sign On

      8. Special Applications

   3. Transactions (Commerce)

      1. Catalog

      2. Shopping Cart

      3. Address Book

      4. Shipping Options

      5. Payment Gateways

      6. Self-service Tools

      7. Marketing Instruments

   4. Context
      

   5. Personalization

      1. Implicit Personalization

      2. Explicit Personalization

   6. CS - DC

   7. BI

4. Middle-ware

5. Base Technology

6. Licences

About:

Andreas has been in Information and Communications Industries since 1999 and has specialized in strategy, marketing and technology since 2000. In this time he has seen many changes in business practice, and many improvements in technology, methods, products and services have appeared. He works hard to ensure he keeps abreast of developments in both business and technology. Andreas has worked successfully at all levels from interactive software developer to project manager. He has designed and implemented strategy, marketing and technology programs, as well as producing and presenting training programs. In several of his assignments he has been responsible for managing relationships with external organizations, both clients and suppliers. Andreas has a good knowledge of the consumer market, mobile and Internet industries. In particular, Andreas has an excellent knowledge of interactive Web platforms designed for consumer markets. Andreas is fully mobile on an international level - he has worked in Munich, Düsseldorf, Cologne, in places of EMEA and Seattle.