Build Membership Value with Low Cost Methods To Do List
By Doug Devitre
Steps to creating a blog
Blogging – Choose software
ÿ www.WordPress.com
ÿ www.ActiveRain.com
ÿ www.RealTownBlogs.com
Multiple Authors
ÿ President
ÿ President Elect
ÿ Immediate Past President
ÿ Treasurer
ÿ Education
ÿ Membership
Set Recurring Appointment in Outlook
Time Release Entry
Power of Video
ÿ Chapter presentations
ÿ Guest speakers
ÿ Installation banquets
ÿ Charity events
ÿ CRS Testimonials
ÿ Marketing ideas
ÿ Video Testimonials
ÿ Referrals from other members
ÿ Networking opportunities
ÿ Education from courses
Online Social Networking
ÿ www.LinkedIn.com
ÿ www.Facebook.com
ÿ www.Twitter.com
Facebook Group
ÿ Improve your Facebook Group
ÿ Invite friends to join group
ÿ Add photos of events
ÿ Add videos of events
ÿ Enable the discussion board
ÿ Schedule events and invite members
ÿ Add badge to profiles
ÿ Post link on other websites
Improve Your Twitter
ÿ Follow your members
ÿ Ask members to follow you
ÿ Post RSS link to all websites
ÿ Post events to profile
ÿ Add badge to profiles
ÿ Post link on other websites
Improve LinkedIn Group
ÿ Invite members
ÿ Ask members to follow you
ÿ Post RSS link to all websites
ÿ Post events to profile
ÿ Add badge to profiles
ÿ Post link on other websites
ÿ Discussions in LinkedIn Groups
Photo Sharing
ÿ www.Flickr.com
ÿ www.Slide.com
Which Photos to Share?
ÿ www.Flickr.com
ÿ www.Slide.com
Google Docs http://Docs.Google.com
ÿ Set up a FREE Google Account
ÿ Add Google Docs to your applications
Benefits of Google Docs
1. FREE
2. Access documents from online connection
3. Save time emailing documents
4. Restrict access by invitation only
5. Collaborate on documents in real time
6. FREE
Membership Podcast
ÿ www.FreeConferenceCall.com
ÿ http://Audacity.SourceForge.Net
ÿ www.HipCast.com
Whom to Interview
ÿ Top CRS agents in local market
ÿ Regional Chamber of Commerce
ÿ Local public figures
ÿ Chapter Presidents
ÿ Download podcast from iTunes
Social Bookmarking http://Del.icio.us
Integrate your Schedule with Google Calendar www.Google.com/Calendar
ÿ How to Use Google Calendar
ÿ Advertise Class Schedule Online
ÿ Google Calendar Settings
ÿ Calendar Integration
ÿ Google Calendar on Your Blog
ÿ Add Google Calendar to Outlook
ÿ Google Calendar on a Website
ÿ Embed Code to Website
ÿ Notifications by Email/SMS
ÿ Calendar Notifications by SMS
RSS
ÿ www.FeedBurner.com
ÿ www.WidgetBox.com
ÿ www.FeedDemon.com
Promotion Ideas
Contests
ÿ Best CRS video testimonial
ÿ Best marketing idea
ÿ Best LinkedIn discussion
ÿ Best Flickr photos
ÿ Best audio interview
ÿ Best blog post
Give Winners
ÿ FREE lunch
ÿ FREE CRS class
ÿ Gift certificate at the CRS store
ÿ Trip to Sell-a-bration 2009
Contest Pays for
ÿ Marketing expenses
ÿ Interaction among members
ÿ Testimonials for CRS
ÿ Sponsorships
What is the value proposition? I will give you_______ if you give me _______?
I will give you…
ÿ EXPOSURE
ÿ List of members
ÿ Time to present at events
Mentioned in marketing and communication:
ÿ Blog
ÿ Podcast
ÿ Social networks
ÿ Website
ÿ eMarketing
If you give me… Money
ÿ Your Return on Investment
ÿ Exposure to Transactions
ÿ Make it a Win-Win
ÿ Sponsorship Letter