updated 4-13-09

ONLINE JOURNALISM  |  53-3515 02

Spring 2009 January 30 – May 15, 2008
Fridays 12:30pm-3:20pm
Room 227, 33 E. Congress, Chicago, IL 60605

Instructor Information

Daniel Sinker

312-369-8988 (office)

650-644-6345 (cell)

dsinker@colum.edu

Office hours: Wednesday & Thursday 1pm - 3pm. Other times available by appointment.


About the Instructor

Daniel Sinker is a full-time faculty member at Columbia College's journalism department where he focuses on online journalism, social media, and the mobile web. He was the founding editor of the influential underground culture magazine Punk Planet until its closure in 2007 and is the editor of the book We Owe You Nothing: Punk Planet, the collected interviews. He was a 2007-08 Knight Fellow at Stanford University and currently blogs about media for The Huffington Post along with maintaining several independent blogs and web projects.

Introduction
Journalism is in a state of massive change. As the Internet continues to redefine how people access information, traditional news outlets find themselves struggling to keep up. This course will introduce you to the concepts and tools necessary to conceive and implement a functional, modern website based in both web best practices and also in journalistic excellence. In other words: this class will keep you relevant.
        The class will be built around two projects: A personal website that you will be encouraged to keep up-to-date during (and after) our semester together, and a journalistic website that will be conceived and built in small teams. This course will follow the rigorous pacing of both a working newsroom and a web startup—sleep is a thing of the past.

Course Description

This course introduces journalism students to the new and varied ways to report stories online. Through two main projects, a personal blog and a team-built journalistic website, students become fluent in the language, workflow, and rigorous demands of Internet publishing.


Course goals and objectives
After completing this course, students should be able to:
• Conceive, build, and maintain a basic CMS-driven journalistic website
• Demonstrate an intimate familiarity with modern web terminology and technologies
• Troubleshoot and creatively solve the myriad of problems that come with web development
• Display a familiarity with basic production budgeting and strategies for monetization of content
• Think critically about emerging technologies and their impact on journalism

Attendance
Attendance is mandatory. Three absences—for any reason—and you fail the class. Two late arrivals equal an absence. Leave home or work in plenty of time to arrive on time. Allow extra time for bad weather. Remember, I accept no excuses.

Missing three course meetings (3 of 15 = 20 percent) equals automatic failure unless there are serious extenuating circumstances.

Tardiness and leaving early are also unacceptable and will negatively affect your grade..

Grading
A   =96-100%        C+ =77-79%        D    =60-69%
A-  =90-95%        C    =73-76%        F     =59% and below
B+ =87-89%        C-   =70-72%       
B    =83-86%                   
B-  =80-82%      

What the grades mean
A, A-: Work at this level will be at or near professional caliber, with excellent technical qualities and close attention to content, style, and voice.
B+, B, B- : Work at this level will represent solid work in all areas, with demonstrated proficiency in all the basic elements of producing journalism online.
C+, C, C-: Work at this level is average in its concept and unexceptional in its execution. It may contain technical errors distracting to a user.
D: Assignments in this range are in need of serious reworking and may have serious technical problems or need extensive additional reporting.
F: Failure will result when the basic requirements of an assignment have not been met.

Grade Breakdown
30% Class Participation
30% Personal blog, homework, in-class work,
40% Final project (graded individually)

A note about your class participation grade
A large part of this class involves a team-based project. Your work within the team will be counted toward class participation and will also affect your grade on the final project.

Department grade requirements
Students who enter as of Fall 2005 must earn a C (not a C-) or better in a journalism course for it to count toward their journalism major. If a student does not meet the C standard in a prerequisite, the student cannot progress to a subsequent course.

Source lists policy
A source list must be attached to reporting assignments.  Example:  name, identifying information, phone number and/or e-mail address.

Multiple submissions policy
The same or similar stories using the same sources written for other courses will not be accepted without prior approval from the instructors in both classes.  Turning in such work without prior approval could result in an “F” for the assignment.  If in doubt, ask.

Incomplete grade policy
An “Incomplete” grade will be granted only in rare emergency instances, with both instructor and student signing the agreement, and only in conformance with college-wide policy.  For the full policy statement and a copy of the Student-Faculty Agreement for Incomplete Grade form, go to http://incompletegrade.columbiacollege.net.

Conaway Center
Students with disabilities are requested to present their Columbia accommodation letters to their instructor at the beginning of the semester so that accommodations can be arranged in a timely manner by the College, the department or the faculty member, as appropriate.  Students with disabilities who do not have accommodation letters should visit the office of Services for Students with Disabilities on the first floor of 33 E. Congress building in back of the Writing Center (312-344-8134/V or 312-360-0767/TTY).  It is incumbent upon the students to know their responsibilities in this regard.



Academic Honesty Policy of the
Columbia College Chicago Journalism Department

Academic honesty is expected of all students.  All quotes and source material must be properly attributed. Your reporting must be truthful, accurate and free of fabrication. And the work you present as your own must be your own.

Violations of this policy include plagiarism, fabrication and any other form of cheating. An instructor who suspects a violation will discuss the matter confidentially with the student.  If the matter remains unresolved, the issue will be referred to the Journalism Department Chairperson and the Academic Integrity Committee.  Consequences of violating the policy may include failing the assignment, failing the course or a recommendation of suspension or expulsion from the college.


ACADEMIC HONESTY DEFINITIONS

CHEATING: The conscious use of unauthorized, prohibited, or unacknowledged materials or methods.

FABRICATING: The conscious falsification or invention of information, interpretation, or source materials.

FACILITATING ACADEMIC DISHONESTY: The conscious participation, in any manner, in another student’s commission of any academically dishonest act.

PLAGIARIZING: The conscious representation of words, ideas, figures, or materials from other sources as one’s own.

ELABORATION AND EXAMPLES

CHEATING: Unless told otherwise by their instructors, students should assume that examinations are to be completed without the use of books, notes, or conversation with others.  Students who intentionally use or attempt to use unauthorized information in any academic exercise, including exams, are cheating.

FABRICATING: Fabrication is the unauthorized and conscious falsification of information in an academic exercise.  For example, it is academically dishonest to “invent” a quote, a scene or a statistic.

FACILITATING ACADEMIC DISHONESTY: Students who make their work available for another student to submit as his or her own, whether exactly as is or in altered form are facilitating academic dishonesty, as are students who allow others to copy their answers on examinations.  Aiding and abetting other students’ dishonesty is a serious breach of the academic honesty policy and is itself punishable just as cheating, fabricating, and plagiarizing are.

PLAGIARIZING: The Random House Webster’s Dictionary of the English Language defines plagiarism as “the unauthorized use of the language and thought of another author and the representation of them as one’s own.”  Any conscious failures to accurately and completely document all uses of source materials constitute academic dishonesty.  Source materials may include but are not limited to, printed books, magazines and newspapers, electronic media, oral reports, speeches statistical information or analyses, anecdotal comments, visual media, musical performances, theatrical performances and official or legal documents.

Class policies and schedule
Read these rules or suffer the consequences:
1. I accept no late homework. All homework must be posted online prior to or turned in at the beginning of class or take an F.
2. This schedule is subject to change. Reading and homework assignments are subject to change. Additional homework assignments may be given at each class meeting.
3. You are expected to work outside of class, so plan accordingly. "I couldn't get into the computer lab" is not a vaild excuse for not doing your work.
4. This class is fast-paced and builds on itself. Missing a class will leave you behind. If you miss a class, you are responsible for getting up-to-speed on what you missed. If you miss an in-class assignment, you cannot make it up. You will receive a grade of zero. Write down the names and phone numbers of two classmates from whom you can get assignments/notes if you are absent.

______________________________________

______________________________________

Class Schedule

PLEASE NOTE: This syllabus may be amended as the course proceeds. You will be notified of all changes in class.

THE BASICS & THE PITCH

January 30: Introductions, problems, and solutions
--Become web publishers
--Introduce class and class blog.
--Discuss: Journalism at a crossroads
--Introduce this semester's over-arching project, talk about the define & observe stage of the design process.
 For next week:
--At least two blog posts on your new site. One of your choosing, the other about the changing face of journalism, your thoughts, fears, and observations as prospective journalists.
--Define & Observe for your website concept
--Access the class blog and link to and introduce two websites: One that you think encapsulates "new" journalism the other that you think integrates social tools well.
--Readings (to be linked in the class blog)

February 6: Party like it's 1994: HTML & CSS
--Old school HTML & new school CSS primer
--Group: Discuss the initial observations & definitions for your website concept.
For next week:
--Customize your website using HTML & CSS. It should look noticeably different than the original template you chose.
--At least two more blog posts. One again, of your own choosing, the other about a current event.
--In the class blog, link to and introduce two more websites following the same criteria as last week.
--Continue to ideate and refine your site idea. We will talk about them next week.
--Readings (to be linked in the class blog)

February 13: Cut n Paste Revolution: Putting code to work

--QUIZ on HTML and CSS
--how mashups are transforming the web
--reading your code for powerful pasting
--Group: Give a one-sentence description of your site idea. Ideate as a group on ways to push the idea forward.
--Discuss next week's presentations both in the concept of what's required, but also in the concept of dynamic public speaking.
For next week:
--Think about feeds & linking out to the larger web in context of your site idea.
--Finalize your site idea and pitch. Come up with a title, single sentence description, user personas, and one presentation slide (in jpg format) and be prepared to expand on the idea as need be.
--At least two more blog posts. One again, of your own choosing, the other about how the Internet has impacted your life.
--Readings (to be linked in the class blog)

February 20: Let's Hear 'Em: Your site ideas
--Pitch & vote on site concepts. This will be graded.
--Assign groups.
--Discussion: Group work & strategies for collaboration and management
--Tech Time: Introduce Wordpress, the J-Incubator, and FTP workflow
 For next week:
 --observe & refine idea with your group. Be prepared to talk about the idea in detail next week. Start to define the types of tools beyond simple text & blogging you feel like your site will need. And come to class with an editorial plan for your site (to be turned in), complete with the types of stories you would like to do and AT LEAST TEN specific story ideas. All your group members must sign this plan.
--At least two more blog posts. One again, of your own choosing, the other about your worst group work moment (obviously not from this class).
--Readings (to be linked in the class blog)

THE WEB'S SOCIAL REVOLUTION

February 27: This is what democracy looks like: The social web & journalism
--Guest Speaker: Andrew Huff, gapersblock.com
--Discussion: the social web—beyond zombie bites
--Introduce Twitter, Technorati, Flickr, Digg, & Delicious: social tools that can be helpful to journalistic research & reporting
--Group: Discuss the three site ideas in earnest and brainstorm on how to apply social web tools (comments, user-generated content, the social graph) to the site you are building together.
--Tech Time: add comments to your personal blog.
For Next Week:
--Set up your group site and come up with a strategy for introducing social elements into your site. Experiment with the site itself and integrating some of these ideas into it. Be prepared to talk about AT LEAST TWO strategies for next week.
--Set up a Twitter account for yourself. Tweet me @dansinker when you have it set up. Put a Twitter widget onto your personal blog and your group site—obviously, this means separate Twitter accounts for you vs. your site. Be prepared to discuss your site's Twitter strategy.
--Two blog posts: One of your own choosing, the other about your experiences on the social web.
--At least two comments on your classmates blogs.
--Ongoing: Work content into your group site.
--Readings (to be linked in the class blog)

March 7: Don't call me, I'll call you: Finding and engaging your audience
--Guest Speaker: TBA
--Discuss: Audience strategies for the social web.
--Group: preview and discuss your social web element prototypes and brainstorm how to make them useful
--Tech Time: taking control of your WordPress sidebar
For Next Week:
--Ongoing: Work content into your group site.
--Two blog posts: One of your own choosing, the other about the presidential debates.
--At least two comments on your classmates blogs.
--Readings (to be linked in the class blog)
--Prepare your site for a MAJOR check in. This will be graded and will include evaluation by internet journalism experts. This check-in will focus on your site's audience & community strategies, but will also allow a first glimpse at prototype content look/feel etc.
           
March 13: Let's See 'Em: Graded presentations on your site's audience & community
--we will be joined by web professionals and journalism faculty to discuss your site idea as it corresponds to the audience & community that you hope to engage with. This will be a graded presentation and you should be prepared to both answer questions and to elicit additional feedback. This will be graded.
For Next Week:
        --Kill "Hello World": three pieces of prototype content posted to your group site.  
        --On the class blog, link to two examples of excellent multimedia journalism. Explain why you         find this work compelling.
        --At least two blog posts, one talking about some aspect of multimedia, one of your own                     choosing.
        --At least two comments on your classmates blogs.
        --Ongoing: Work content into your group site.
        --Readings (to be linked in the class blog)

CONTENT IS (STILL) KING

March 20: Content is King: The complicated world of content on the web
        --Writing for the web: How SEO changes things
        --When to use what: Thinking about distributed content strategies
        --Copyright & Creative Commons: rights in the digital age.
For Next Week (in two weeks):
--Bring a document with ideas for your group site's content strategy. It should contain at least 20 specific ideas, complete with breakdowns on the pieces and explanations of why they take the form they do (more on the class blog).
--Of those 20 ideas, complete two and post to your site.
--Don't forget your twitter report! 21 days will end during break. Report is due first class back.

March 27: SPRING BREAK

April 3: Is This Thing On?: Audio & Podcasting
--Guest Speaker (via Skype): Jesse Thorn, host of The Sound of Young America, maximumfun.org
--Introduce drop.io and Audacity. Demo a simple audio editing workflow.
--Discuss: How podcasting is changing radio.
--In class: create an audio post for your personal blog using your cell phone and Audacity. Post it.
--Group: Brainstorm a podcast that would work thematically with your site. Be prepared to prototype it for next week.
For Next Week:
--Prototype a podcast for your website. Play it for members of your target audience and get feedback. Be prepared to discuss that feedback and play your podcast next week.
--Two blog posts, one about a podcast you listen to, the other on a topic of your choosing.
--At least two comments on your classmates blogs.
--Ongoing: Work content into your group site.
--Readings (to be linked in the class blog)

April 10: Going mobile: Geo Location & the Mobile Web
--Discuss: The web in your pocket
--Introduce various technologies useful for both mapping and mobile journalism
--In-Class Project
--Group: discuss your Twitter prototypes and brainstorm on geolocation & mobile possibilities for your blog
For Next Week:
--Do an Everyblock search around your house (or, if you live in the 'burbs, another location in the city). Write a blog entry about what you find, complete with links. Plus one more blog entry on a topic of your choosing.
--At least two comments on your classmates blogs.
--continue to fold content into your group site.

April 17: Video Killed the Radio Star:
       
--Listen to your podcast prototypes. Discuss how to make them a regular feature of your site.
--Learn your way around a simple video camera.
--Introduce and demonstrate iMovie basics.
--Discuss: Time-based storytelling.
--Demo how to post to YouTube
For Next Week:
--Shoot and edit your own one-minute video. It needs to tell a journalistic story. Post it to YouTube and link to it in the class blog and on your personal blog, plus one more entry on your personal blog.
--At least two comments on your classmates blogs.
--Ongoing: Work content into your group site.
--Readings (to be linked in the class blog)

April 24: Video 2: Electric Boogaloo
--Guest Speaker: TBA
--Watch the one minute videos you made, discuss the trouble-spots.
--Advanced editing techniques
--Strategies for distributing your video.
--Tech time: Troubleshooting your edits.
--Prototype a video segment for your group site. Integrate it into the site design.
For Next Week:
--Prepare your site for a MAJOR check in. This will be graded and will include evaluation by Internet and journalism experts.

THE FINAL PUSH

May 1: Lets See 'Em (take two): Site check in & peer + experts evaluation
--You will lead a full walkthrough of the site as it currently stands--two weeks before final live launch. You can still have some filler, but not much at this point. Be prepared to answer questions and take criticism both from your classmates but also from experts that  have been invited to evaluate your site. This will be graded.
For Next Week:
--Integrate changes suggested today into your site.
--At least two blog posts on topics of your own choosing.
--At least two comments on your classmates blogs.
--Start to finalize content for the launch version of your site.
--Readings (to be linked in the class blog)

May 8: Wait 'til I Get My Money Right: monitization in a digital age
--Guest Speaker: TBA
--Discuss: Budgeting for a new venture: How to make ends meet.
--Introduce the brave new world of online advertising. Adwords & Amazon associate accounts--build 'em.
--last minute site check-in and troubleshooting
For Next Week:
--Finish your sites. This is it folks. They invented caffeine for a reason.

May 15: Go Live: launch party
for your sites!
--We will be joined by a who's-who of Chicago web folk.
--You will have 10 minutes to present your sites.
--The rest of the time we will celebrate your hard work and stare down the future.
--Discuss: Taking the next steps.
For The Rest of Your Life:
--continue to update your personal blog. Turn it into something amazing.



 

The syllabus for Online Journalism is licensed under a

Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.