EDUCATION             

Boston University College of Communication                                                        Boston, Massachusetts

Bachelor of Science in Public Relations                                                                                          May 2008

Concentration in History                                                              Overall GPA: 3.28/4.0, GPA in Major: 3.5/4.0

 
Dublin Internship Program                                                                                                Dublin, Ireland

Studies in Irish History and Society, Internship                                                                 January – April 2007

 

EXPERIENCE           
The Destination Center                                                                                      Walnut Creek, California

Independent Contractor- Content Writer and Editor                                                    November 2008 – Present

• Write and edit product content in accordance with The Destination Center copy style guidelines
• Assist with data entry tasks associated with the product development process of The Destination Center
• Edit web content - review copywriting and general grammatical spelling issues - identification and repair

 

Racepoint Group                                                                                                Waltham, Massachusetts

Account Coordinator                                                                                                 June 2008-October 2008

• Provided critical support to account teams with overall administrative, accounting, organizational and presentation support duties.
• Developed media lists, editorial calendars, speaking calendars, clip reports, briefing materials and speaking submission abstracts.
  
• Conducted a complete speaking program overhaul for EveryZing.
• Identified industry issues that directly and indirectly affect the client; conducted issues response daily.
  
• Developed relationships with target media contacts.
• Pitched media and blogs on clients behalf; arranged and moderated phone briefings.
• Clients: Helicos Biosciences, EveryZing, Rackspace Managed Hosting

 

Teak Media Communications                                                                      South Boston, Massachusetts

Account Coordinator                                                                                                 October 2007-May 2008

• Designed and introduced a digital media plan for Teak to use to create and maintain its online presence.
• Wrote calendar listings and helped edit pitch documents.
• Compiled media lists using Vocus and sent releases regarding the Pan-Mass. Challenge.
• Monitored and categorized editorial calendars for Teak’s clients.
• Tracked and organized clips and hits. Maintained Teak new client information folders.

 

Boston University Office of Residential Services                                                    Boston, Massachusetts

Office Assistant                                                                                                        May – September 2007

• Inspected and reported on the condition of on-campus housing. 
• Mediated between students, parents and university housing policy.
• Maintained and updated records regarding residence access. 
• Prepared supplies for the opening of student housing for the 2007/2008 academic year.
• Responded to housing emergency inquiries and claims.

Presence Communications                                                                                                Dublin, Ireland

Public Relations Intern                                                                                                     March – April 2007

• Prepared hampers (press packets) for press and clients.
• Assisted with event planning and setup.
• Worked on press releases for a technology company, H&M, and Haagen Daaz.
• Learned about Irish culture, particularly its entertainment and media, and their interactions.

 

Wildwood Programs                                                                                            Schenectady, New York

Communications Intern                                                                                              May – September 2006

• Wrote news releases about donations made, additions to Wildwood Programs, awards won, etc.
• Researched and wrote articles about pet therapy, a health care video for women with disabilities, and career services for Wildwood consumers which was published in a local trade magazine.
• Contributed to the planning and execution of a capital campaign. Assisted with grant-writing.
• Helped with graphic design of the quarterly newsletters.
• Assisted with events.

                                       

WHERE TO FIND ME ONLINE

My Blog: http://brewnette.wordpress.com
Linked In: http://www.linkedin.com/in/catelaroche
Twitter: http://twitter.com/catewitha_c
Facebook: http://www.facebook.com/home.php#/profile.php?id=910894&ref=name

SKILLS                        

      

Microsoft Office, FileMaker Pro, PhotoShop, FrontPage Web Design, Vocus, MediaMap, Factiva, and dna13. Experience with audio and video editing programs. Blogging and blog monitoring. 

ADDITIONAL WORK EXPERIENCE

Fitness Room Attendant, Boston University Office of Residential Safety and Services, 2006-2008
HONORS and AWARDS

Teamwork of the Month, Racepoint Group, EveryZing, August 2008


**Reference list is available upon request.**

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