Topic

Top of Insurance

Contents

1. Our company radio commercial

2. Our company themes and message

3. Our company creative approach

4. Collaborative job list and production process

Radio Commercial Script

Hi, I am 柯媽媽. Since my son had a

car accident and died, I realized many important things. One of the important things is insurance issue. Your life is

not belonging to yourself. Everyone have the responsibility for the people who love you. We cannot predict what will happen in the next second but you can minimum the sorrow. I trust TOP. How about you?

柯媽媽 is the first brave mother to force

he government to execute the compulsory

motorcycle insurance . Top insurance

give your sincere regards

We hope 柯媽媽 is also the case we faced Top insurance therefore design a series of insurance coverage to protect you and your Family. It can even help ensure your financial future if you are ever sued for damages suffered as a result of your negligence.

http://www.tmnewa.com.tw/efun/efun_03.asp

http://www.tmnewa.com.tw/efun/efun_04.asp

Our Company Themes and Message

Themes of the Ad:

Property Insurance

Ad Message:

We try to convey the audiences that the

insurance is very important.

Our company creative approach

The property insurance is an easy way to express on the radio and this product is familiar for the audiences. Our group attempts to resonate the audiences so we decide to find a victim to be our spokesman. We also considered that a female especially a mother would be more suitable to our point. 柯媽媽is not only a victim but also a bravo mother who spent 8 years to force the government to pass the compulsory motorcycle insurance. After see our commercial, we hope that the younger people can understand the sorrow that a mother to see their children died. Our product also try to remind the all parents that they are very important to their family so our target market will be setting on the age of 20-50 people. Our group is using the emotion way to arise the audiences’ attention. There are many insurance companies to choose in the market. The special case柯媽媽 is a good way to persuade the audiences to buy our insurance. We believe our ad will succeed.

Collaborative job list

Jennifer: collect the insurance information , provide the woman’s voice act as柯媽媽 in radio voice discussion and offering opinions, provide music

Brian: provide the man’s voice act as sales in radio voice, compiling the reporter , discussion and offering opinions

Amanda: integrate the information, make power point, make written form, edit the music, compiling the reporter, discussion and offering opinions

Sarika : write the script, integrate the information, discussion and offering opinions

Jessica: write the script, integrate the information, discussion and offering opinions

Production Process

What do we encounter in doing our commercial ad? Before we make our ad, worried as we usually feel when we heard of another torture project. We don’t know how to plan the commercial ad and how difficult will be. Therefore we head to library and borrow pile-up books for reference. Everyone has his or her point of view for this subject. Sometimes our idea is fragment and we have to collect all of the thought together. We have brainstorming in order to collect and select more creative idea. Of course we confront some idea argument so negotiation is the best way to settle down the preparation of our project.

Because the ad is only 30- sec spot for us to express, we have to condense the ideas. Keeping which one or omitting which one is another difficult thing to do. One of the difficulty things is that the time is never enough for us to prepare.