Berntsen Library—Select Business Research Tools
Library’s web site: nwc.edu/library - Library catalog: CLICnet
COMPANY
To Find Company/Industry Info.: Try the following print or online reference sources.
Hoover’s—Online via the library’s web page. Includes 16 million company profiles, including U.S. and international (1.9 million) covering public, private, government, and non-profit sectors. Also, includes industry information.
International Directory of Company Histories is a printed reference source that provides the historical development of the world’s most important companies. Most companies chosen for inclusion have achieved a minimum of US $100 million in annual sales and are leading influences in their industries or geographical locations. Public, private, and non-profit companies included. (Reference 338.74 In8)
Minnesota Fact Book—Online via the library’s web page or REF 658.1145 C817. The source for Minnesota business information.
Value Line Investment Survey—REF 332.63 V249. Provides company stock quotes/summaries and industry analysis.
Value Line Investment Survey is a printed reference source that provides useful information for investing that can be used to understand the current environmental factors surrounding a company and its industry. Can compare a company with its competitors. (Reference 332.63 V249)
Standard Corporation Descriptions is a printed reference source published by Standard and Poor’s that provides company information on the following topics: corporate background, bond descriptions, stock data, earnings and finances. (Reference 332.63 St24)
CONSUMER
Community Sourcebook of County Demographics—REF 339.41 So84. County demographic data by state.
Complete Economic and Demographic Data Source: CEDDS—REF 330.973 H713. Includes the following data: U.S., region and state, metropolitan area, and county data by state.
County and City Extra: Annual Metro, City, and County Data Book—REF 317.3 C832. Statistical information available for every state, county, metropolitan area, congressional district, and for all U.S. cities with a population of 25,000 or more.
Demographics USA—REF 330.973 D396co. Standard demographic information compiled by county and zip code. Introductory section explains the set’s applications to sales planning, marketing, and advertising.
Statistical Abstract of the United States—REF 317.3 Un3. U.S. statistics from the Bureau of the Census.
Survey of Buying Power and Media Markets—REF 339 Sa32. Annual guide to consumer spending.
INDUSTRY
Encyclopedia of American Industries—REF 338.0973 En19. Provides detailed information on a wide range of industries in every realm of American business.
Hoover’s—Online via the library’s web page. Includes 16 million company profiles, including U.S. and international (1.9 million) covering public, private, government, and non-profit sectors. Also, includes industry information.
Value Line Investment Survey—REF 332.63 V249. Provides company stock quotes/summaries and industry analysis.
Value Line Investment Survey is a printed reference source that provides useful information for investing that can be used to understand the current environmental factors surrounding a company and its industry. Can compare a company with its competitors. (Reference 332.63 V249)
MARKET SHARE
Business Rankings Annual—REF 338.74 B964b. Lists (top ten, largest, most admired, etc.) of companies, products, services, and activities compiled from a variety of published sources.
Market Share Reporter—REF 380.1 M341. An annual compilation of reported market share data on companies, products, and services.
MARKETING-RELATED
Business Plans Handbook—REF 658.4012 B964. A compilation of actual business plans developed by businesses throughout North America often including market analysis.
Encyclopedia of Consumer Brands—REF 658.8343 En19j. Entries may include sections on brand origin, developments, marketing, advertising, future predictions, etc.
Encyclopedia of Major Marketing Campaigns—REF 659.109 En19. Profiles 500 of the most notable advertising and marketing initiatives of the twentieth century.
IEBM Encyclopedia of Marketing—REF 658.003 B175. Subject encyclopedia covering the entire field of marketing.
Small Business Profiles—REF 658.022 Sm18b. Profiles include marketing and advertising sections.
DATABASES (Online Indexes)
Business Source Premier—Includes articles from journal and trade publications, reference books, country reports, industry reports, market research reports, and 10,000 company profiles with more than 2,000 SWOT analyses.
General BusinessFile ASAP—Articles from journal and trade publications and company/industry information.
“News” subject category—Consult for full-text articles from local and national newspapers, such as the St. Paul Pioneer Press, Star Tribune, Wall Street Journal, New York Times, etc.
Regional Business News—Supplements Business Source Premier and provides comprehensive full text for more than 60 regional business publications.
Selected Berntsen Library Business Resources
Academic Search Premier You can use Academic Search Premier to search for full text articles covering topics in biology, chemistry, education, engineering, humanities, physics, psychology, religion and theology, sociology, etc. A useful database for a broad range of needs, Academic Search Premier indexes nearly 8,050 publications, many of them full-text.
Business Source Premier offers indexing and abstracts for the 350 scholarly journals back to 1965 or the first published issue. This database includes searchable references for more than 1,170 journals and covers all disciplines of business, including marketing, management, MIS, POM, accounting, finance, econometrics and economics.
Computer Database [1980-] is an Internet-delivered, partially full-text database used to find information on computer-related product introductions, news and reviews in areas such as hardware, software, electronics, engineering, communications and the application of technology. (One of the InfoTrac collections.)
Expanded Academic ASAP is an Internet-delivered database that indexes periodicals from all the academic fields with many articles provided full-text. Includes a number of business periodicals with full-text liberally available.
General Business File ASAP [1980- ] is an Internet-delivered, partially full-text database used to research all business and management topics. It includes directory listings for over 150,000 companies as well as information on finance, trade, new technologies, trends and more. (One of the InfoTrac collections.)
St. Paul Pioneer Press [1988- ] is an Internet-delivered, full-text database that indexes the St. Paul Pioneer Press daily newspaper.
Wall Street Journal is an Internet-delivered, full-text database that indexes the WSJ. WSJ is the financial newspaper of record offering in-depth coverage of national and international finance as well as first-rate coverage of hard news. Current and historical years are available for searching.