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US Army Corps of Engineers (USACE) - Media Support Services

As part of a three-year public relations support contract (October 2007 to September 2010), OPP is providing on-site media relations (both local and national media), public meeting support, a complete overhaul of the Corps’ Web site, communications strategy development and video support services.

The Corps of Engineers has endured intense scrutiny in the aftermath of hurricanes Katrina and Rita.  In the face of adversity, OPP has worked arduously alongside the exceptional team of government personnel to deliver the Corps' message of rebuilding the Southeast Louisiana system quickly, safely and to a higher standard.

Media Support: OPP provides media support for print, broadcast and Internet media on local, national and international levels including outlets such as the Times-Picayune, WWL-TV CBS New Orleans, Associated Press, USA Today, The Weather Channel, The Today Show, French TV Channel 5, and Engineering News Record on issues such as Hurricane Gustav, “paper in the floodwalls” and other investigative responses, seepage, peer review and the state of the hurricane and storm damage risk reduction system.  As part of this cause, OPP fosters strategic relationships with media outlets that result in more accurate and balanced stories.

  • Disaster Assistance: OPP provides round-the-clock staffing to handle media queries for the New Orleans USACE - with staff evacuating to Division headquarters in Vicksburg, MS, with blackberries, laptops and Internet air cards in a disaster.
     
  • Interviews: OPP has facilitated a myriad of interviews about the rebuilding of hurricane system levees and interim risk reduction structures. Our team members have facilitated in-depth interviews with producers and hosts of The History Channel and MTV.

     

    USACE Negative Media


Results: OPP's media support has been a fundamental part of the transition from typically negative news coverage to more neutral and positive news coverage. This effort has also resulted in multiple awards including:

  • The Corps of Engineers was selected for a 2009 Blue Pencil and Gold Screen Award for their work on the Bonnet Carre Spillway Opening
  • OPP was selected for a New Orleans Chapter PRSA 2008 Award of Merit - Borrow Strategic Communications 

Next: View HAZUS-MH Multi Hazard Loss Estimation Portfolio>

Jump to a Specific Project U.S. Army Corps of Engineers Media Support HAZUS-MH Multi-Hazard Loss Estimation Methodology Program U.S. Army Corps of Engineers Web site Overhaul U.S. Army Corps of Engineers Public Meeting Support U.S. Army Corps of Engineers Communications Strategy Development


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