US Army Corps of Engineers (USACE) - Media Support Services
As
part of a three-year public relations support contract (October 2007 to
September 2010), OPP is providing on-site media relations (both local
and national media), public meeting support, a complete overhaul of the Corps’ Web site, communications strategy development and video support services.
The
Corps of Engineers has endured intense scrutiny in the aftermath of
hurricanes Katrina and Rita. In the face of adversity, OPP has worked
arduously alongside the exceptional team of government personnel to
deliver the Corps' message of rebuilding the Southeast Louisiana system
quickly, safely and to a higher standard.
Media Support:
OPP provides media support for print, broadcast and Internet media on
local, national and international levels including outlets such as the Times-Picayune, WWL-TV CBS New Orleans, Associated Press, USA Today, The Weather Channel, The Today Show, French TV Channel 5, and Engineering News Record
on issues such as Hurricane Gustav, “paper in the floodwalls” and other
investigative responses, seepage, peer review and the state of the
hurricane and storm damage risk reduction system. As part of this
cause, OPP fosters strategic relationships with media outlets that
result in more accurate and balanced stories.
Disaster Assistance:
OPP provides round-the-clock staffing to handle media queries for the
New Orleans USACE - with staff evacuating to Division headquarters in
Vicksburg, MS, with blackberries, laptops and Internet air cards in a
disaster.
Interviews: OPP
has facilitated a myriad of interviews about the rebuilding of
hurricane system levees and interim risk reduction structures. Our team
members have facilitated in-depth interviews with producers and hosts
of The History Channel and MTV.

Results:
OPP's media support has been a fundamental part of the transition from
typically negative news coverage to more neutral and positive news
coverage. This effort has also resulted in multiple awards including:
- The
Corps of Engineers was selected for a 2009 Blue Pencil and Gold Screen
Award for their work on the Bonnet Carre Spillway Opening
- OPP was selected for a New Orleans Chapter PRSA 2008 Award of Merit - Borrow Strategic Communications
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U.S. Army Corps of Engineers Media Support
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U.S. Army Corps of Engineers Web site Overhaul
U.S. Army Corps of Engineers Public Meeting Support
U.S. Army Corps of Engineers Communications Strategy Development