Professional Experience

Convention and Visitor’s Association of Lane County, Oregon

Culinary Tourism Campaign Fall 2008

• Researched culinary tourism and industry promotional practices

• Presented research results to client

• Wrote a public relations plan of action

• Designed brochures

• Developed people bank for ongoing media relations efforts

• Built a targeted media list

• Created several culinary tours and guide maps

Liberty Mutual Insurance

Personal Sales Assistant Summer 2008

• Wrote marketing letters

• Quoted home and auto insurance policies

• Called clients with insurance pitch

• Made over 1,000 marketing phone calls

• Directly contributed to increased office sales

Academic Experience

Skills

• Operating Adobe Photoshop, QuarkXPress, Microsoft Word, Excel, Powerpoint

• Recording podcasts

• Using social media Web sites

• Blogging

Relevant Coursework

• Reporting: Conducted interviews and wrote stories

• PR Writing: Media writing – completed a press kit for Shag Boutique, including a press release, cover letter, backgrounder and FAQ sheet

• PR Plans and Problems: Responded to business problems by creating strategic communication plans, including crisis management and communication relations

• Advanced PR Writing: Focused on reaching consumers through social media

Education

University of Oregon School of Journalism and Communication

Major: Public Relations

Graduation Date: June 2009