A Summary of 4/30/09 Bright Ideas Team Meeting

 

  1. Bright Ideas members discussed the merit of a brochure dedicated to the Cultural Plan (CP). The consensus was that the section dedicated to the major goals of the CP in TAF's brochure is adequate.

 

  1. Build on the past support of the Journal and Courier/Tim Brouk in coverage of the CP. Ask for a follow-up on the CP; seek a quarterly update to include a checklist of activities/programs that meet the goals/objectives of the CP.

  2. Any J & C coverage should be made available in the Hispanic edition also. Adriella Fernandez, recently elected TAF board member, has volunteered to do any translating of TAF materials needed.

  3. Continued, enhanced arts outreach/info via the Web.

  4. TAF has adequate funds to prepare a copy of the Cultural Plan Executive Summary to place in all branches of the County, WL, and Purdue Libraries. 

  5. A hard copy of the complete CP will be available for a fee from TAF.

  6. Google doc will be used to establish an on-line conversation rather than having meetings of the Bright Ideas Team.

  7. Cultural Districts roll-out coming soon, perhaps with the Round the Fountain Art Fair.

  8. It was recommended that Ken McKannon & Steve Bultnick be tapped as resources for outreach.

  9. Tetia presented a prototype Arts Resources Handbook prepared by a group of Purdue Communications students. They referred to an existing Resource Handbook, conducted research, developed a new handbook, and obtained production cost estimates (@$3.00). This handbook will go to schools, libraries, realtors, and others.

  10. All members of the arts community and arts organizations will be reminded and encouraged to feed info about their programs/activities to the TAF website as the central source of info.

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Bright Ideas for the Arts

Brainstorming Session Notes

April 2, 2009

 

Present:  Andrew Antonio, Johnny Klemme, Kathy Mayer, Kier Crites, Michelle Voglund, Nick Schenkel, Noah Mattern, Phil Fiorini, Robert Theodorow, Scott Frankenberger, Shelley Lowenberg-DeBoer, Travis Easter, Tetia Lee, Sheri Rahdert

 

Emergent Themes

 

1.      Technology, technology, technology – partnerships – TV, radio, J & C

 

2.      Take the Arts to the Kids - go to the neighborhoods, go to the parks & community centers (hey, wait a minute - what about the Senior Centers)  

3.      Cast art as a vital part of life and living, reinforce it as essential and available to all sectors of our population (not to overlook those with lower literacy levels)

4.      Get kids, teens, college-age youth directly involved in brainstorming, planning and execution of arts initiatives

5.      More collaboration with the University - Ivy Tech – literally bridge the river

 


(Added by CV on 5-1-09)


All ideas generated during April 2, 2009 brainstorming session:

 

1

Arts are not "frosting" - art is a vital life force essential to all of the community in all sociodemographic sectors

2

Need planners, realtors at the table

3

Focus on the web

4

Distinguish Lafayette IN from other Lafayettes around the country

5

Culturecast - an online social community/focus on arts et al in Lafayette

6

Art in the streets - guerilla art campaign (zero dollar projects, e.g. chalk)

7

Arts workshops at events

8

Involve parents/grandparents to get to kids

9

Printed materials needed for "web-less"

10

Involve kids in planning

11

Use existing web tools (keyword richness)

12

Get info to the schools - directly to the kids

13

Bring new experiences to kids in school.  Work with School Corps to form Committees of Kids

14

How do we connect Purdue opportunities to Lafayette and Lafayette to Purdue?

15

Cultivate relationships (WLPL example - speakers events at the Library with Purdue presenters)

16

Activities for under 21 in downtown Lafayette

17

Give more people administrative power on Facebook

18

Paradigm shift in advertising.  Put more $$ into web

19

Teach older patrons how to (better) use computers

20

Move away from the label arts and culture in outreach - make it FUN - "It's for you!"

21

Take it to them, starting very young.  Day camps, CFRC, etc., Wabash Co ? Picnics, parks depts. 

22

Age, time appropriate activities

23

No cost, not preachy

24

Spend $$ locally.  Use our local talent.  TAF could set up a Go To List -

25

Promote, promote, promote - plan well ahead of time.  Don't count on newspaper coverage alone

26

Market websites (You Tube Accounts, Comcast, Google (organic search optimization), establish tech committee

27

Youth Passes, family passes

28

LARA, commercial radio, TV, Public radio

29

Segment content - Branding (e.g. age appropriatness)

30

Just Kidding

31

Use tickets to events as rewards (for answering surveys, winning art contests, etc.)


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