I get a lot of email, and I get a lot of spam (a couple of my Gmail accounts
collect thousands a month). Very few of
them get through to my primary account -- perhaps a couple of dozen a day.
Gmail's Bayesian filters are exceptional.
Plenty other trash does get through, however. Because my time is more
valuable to me than some of my correspondents' seems to be to them, I have a few
little tests that control how I handle my mail. You might consider them
for your own use, and if you're one of the folks who emails me, it might explain
why you get fewer responses than you expect.
Subject line: If it
contains Fw: Fw: Fw:, this is funny, LMAO, So True, Hi, or other non-specific
stuff -- forget it. It goes straight to the trash. In fact, I have
filters set up to get the Fw: stuff; I never even see it. If you want me
to read what you send, use the subject line. That's what it's for.
It's your one chance to get my attention. If you can't bother to inform me
what's in the email, it's not important enough for me to read.
Attachments: Gmail shows
thumbnails of all the attachments. If your offering contains more than two
or three photos of cute animals it gets trashed without opening. The
technical term for this stuff is "glurge." Next to spam, it's the number
one problem on the Net. It eats up people's time -- the most important
thing they have -- and Internet bandwidth that someone has to pay for.
Links are good.
Send
links,
and tell me what they're
about! Self determination is good, too. I enjoy it.
Photography is my hobby.
Spare me
the pictures of garish sunsets, and purple dolphins in a turquoise
sea. They're painful.
This
is a good photograph. If it meets that standard, send it by all means.
If I want
inspiration, I have
several books by the Dalai Lama. I'm not interested in something forwarded
to you by the woman who casts your horoscope.
I don't respond to pleas to sign
petitions, forward email to benefit cancer victims, etc., because
all that stuff is bogus! Take the
time to check it out at
http://www.snopes.com/. Don't have time? I
don't either. Don't send me something that
might do some good. Check it out,
or don't waste my time with it.
Forget the politics and religion, too. Politically, I'm Progressive.
Religion-wise, I'm agnostic; I don't know, and you don't either.
If you agree with my views, I already know what you think. If you don't
agree, I probably still know. There aren't that many basic philosophies in
the world, and I'm a bright guy. Also, know that if your offering is
biased racially, ethnically or with respect to gender, it goes in the trash and
your address goes with it...and I'll be the judge.
If you're passionate about something, go
do something about it! Then write
to me and tell me what you did. I know the world's a tough
neighborhood. What are you doing to improve it? Now
that's interesting!
Send simple, unformatted text. I like to decide what's important for
myself, without a bunch of boldface, underlining, caps and other insults to my
intelligence. If your email looks like a cheesy advertisement, I'll treat
it like one.
Email accounts are free, for goodness' sake! Get one of your own, and use
it. Shared accounts are awkward at best, and can cause embarassment at
worst. Go on -- you deserve it.
Email is a wonderful thing when it's used to impart useful or interesting
information, or to forge real connections. Unfortunately, 99.9% of the
email that gets sent is garbage. Why? Because people don't think
before they send or forward. If you had to write it out by hand, then take
it to the mailbox and spend 41 cents to mail it, you'd be more respectful
because it was your time and effort.
Why not be just as respectful of mine?
Check 'em out:
Digital Dharma,
A Cracker Boy Looks At Florida,
Bill's Web