7 - Week 7 - Psych of Facebook Follow Up
Questions? Contact bjfogg@stanford.edu 707 479 4552
Homework this week . . . (applies to everyone who is attending class)
1. Create a final draft of your chapter. Make sure I have the URL.
By Saturday the 24th at 3pm, please have a complete version of your chapter posted online at a URL I can access. I will then print and review papers, giving final feedback before outside evaluation. The outside evaluation determines who gets into the book.
Some reminders . . .
Length: Your chapter should be between 800 and 2000 words. No longer.
Visuals: You should feel free to use lots of graphics.
Tone: Write in a friendly tone that is also smart
Focus: Focus on a narrow topic. Write from the perspective of persuasion & motivation on Facebook.
Audience: Picture your audience as smart people working at HP, P&G, or UC Davis. They've used Facebook a little, but they are not experts. They don't quite understand why Facebook is such a big deal or why it has been so successful.
2. Read material on Psychology of Facebook App Adoption.
3. Read material on Facebook as Ritual
4. Work with your editing groupEach editing group has a different set of tasks, so your deadlines are different. Please work with your team this week in whatever needs attention.
To be listed as a co-editor on the book, you need to make a substantial contribution to the volume. I won't list people who don't do good work. This means at least 20 hours and good coordination with your team.
5. Take a couple minutes and evaluate Group Topics
Like previous weeks, I'm asking you to evaluate the work of the Group Topics for this past week. You should two notifications from SurveyMonkey.